IYKYK: Celebrities and Fashion Editors Can’t Get Enough of This Under-the-Radar ’It’ Bag
And we've decided we need it.
Anya Taylor-Joy recently wore an outfit so subtle, she could have walked blocks without getting recognized. Her overly large light green short-sleeve shirt, darkwash jeans and square toe white ballet flats, though, was deceptively simple. The casual look actually featured a popular accessory in the making: Magda Butrym's Brigitte bag.
The bowler bag has been a signature in Magda Butrym's collections for some seasons now but was recently reimagined with a leather flower charm. The whimsical detail adds a touch of dreamful levity. The bag has been quietly spotted on the arms of stylish fashion editors but now with Joy's support, it's set to be on a 'It' bag trajectory in no time.
The bag is the perfect mix of what everyone wants from their designer bags right now. It's easy to carry with plenty of room to use. It's simple enough to wear with multiple different looks throughout all seasons. And while it's quality and shape feels luxe, it's floral charm gives it some charisma. The bag has personality! And trust us when we say it's about to be everywhere.
Shop the bag.

Tara Gonzalez is a senior fashion and social editor at WhoWhatWear. where she is interested in exploring the intersection of fashion and culture and why we are drawn to wearing the things we wear and what that says about the world we live in. Previously she worked as a senior fashion editor at Harper's Bazaar. When she isn't writing trend deep dives for WWW, she's working on her newsletter on Substack, Cult Classic, which explores the very best fashion in film and television. She has a degree in creative writing from The University of Pennsylvania. She lives in Brooklyn with her boyfriend and pug Bjork, the later of which has a very extensive collection of dog-sized Sandy Liang sweaters.