Last night, I was winding down my evening with a scroll through Instagram, vaguely looking out for some style inspiration to take me into the new season on the front foot.
Gauzy layers, pastel tones and structured silhouettes all made it into my Saved folder, but the item that struck me the most? The Row's 90's Bag. Although this bag has been around for some time, the brand paused production after the pouch experienced a particularly poignant period of popularity (something my US colleague warns might happen with the brand's most-wanted Margaux tote). Driven to maintain the air of exclusivity, the covetable bag then became incredibly tricky to track down. But now it's back, and its quiet elegance is slipping into some of the most stylish wardrobes.
The Row's 90's Bag is a masterclass in restraint: a small and considered top-handle silhouette with a softly rounded finish, designed to carry just the essentials. Unlike other styles, it’s meant to be held in your clutches, nestled in the crook of your arm, or looped around your shoulder. Its slightly slouchy structure adds a relaxed, undone elegance—the kind only the Olsen twins could dream up.
Unsurprisingly, the bag is currently out of stock on The Row’s website, but I’ve tracked it down across different stockists. MyTheresa carries it in a rich cognac shade, Ssense stocks a classic black version and Selfridges has a striking red style that I can't believe is still available.
Effortlessly versatile, The Row's 90's Bag pairs just as seamlessly with a draped evening dress as with casual denim, instantly elevating a simple jeans-and-tee combination or lending polish to tailored trousers and skirts.
At £1020, the bag sits at the lower end of The Row's price points. Whilst not exactly affordable, it becomes more so when you compare it to some of the brand's other iconic bags. What's more, the sleek shoulder bag makes its case from a cost-per-wear angle, styling well with the neutral staples that make up a reliable capsule wardrobe, as well as the more vibrant pieces you save for special occasions.
As The Row continues to perfect the art of wardrobe-defining accessories, this one is undoubtedly next in line. Read on to discover the 90's Bag.
SHOP THE ROW'S 90's SHOULDER BAG:
Loop it over your shoulder or hold it in your clutches.
This warm brown hue is so easy to slip into a capsule wardrobe.
Style this with a monochrome look for a chic and sophisticated result.
Add a pop of colour to your spring wardrobe.
This warm caramel shade goes so well with other natural tones like chocolate brown and beige.
SHOP OUR OTHER FAVOURITE BAGS FROM THE ROW:
This also comes in olive green and beige.
The structured design is perfect for the office.
This tiny tote is perfect for daily use.
The slouchy silhouette gives this an effortlesly elegant finish.
I haven't found a chicer weekend bag.
I'm banking this ahead of summer party season.
-
If You Want to Look Like a French Supermodel, Wear This Sophisticated Bag Trend With Your Low-Key OutfitsThe easiest styling trick in the book.
-
These Are the 5 Bag Trends That'll Be Everywhere in 2026Yes, we're investing in them now.
-
Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026Yes, it's from The Row.
-
Every Major Handbag Trend Fashion People Will Be Wearing Come Spring 2026From slightly askew purses to single-strap silhouettes.
-
If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara, Nordstrom, and MoreThese will have you doing a double take.
-
Kris Jenner's Bag Color Is Trendier Than Navy and Black, But More Timeless Than Butter Yellow and Matcha GreenChic.
-
Trust Me—Fashion People From L.A. to NYC Will Be Asking Where You Found These Nordstrom Designer Sale PiecesScore deep discounts on top-tier items.
-
I'm a Senior Shopping Editor—These Undeniably Chic Abercrombie Finds Have My Full AttentionNo, seriously.
