The Anti-Trend Wardrobe: Why I’m Rewearing Last Season Before Shopping New

My viral mantra that’s changing how we think about getting dressed this fall.

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When a new season rolls around, fashion media is flooded with “must-buy” lists: the new coat, the new boot, the new bag. But here’s the thing… most of us already have closets full of pieces that aren’t anywhere near their expiration date. Rewearing what you already own is not only more sustainable, but way more chic than chasing every micro-trend.

I posted this reel in my trusty chore jacket from last season—a piece that’s already paid for itself in cost-per-wear (cough cough this past April as well). It felt just as fresh styled over a sheer midi and white pumps as it did layered over a black mini. Last week, I doubled down with a little mantra for my community: “Repeat after me: I will rewear last season’s pieces before buying into new trends this season. Amen.”

It struck a chord, because so many of us feel pressure to refresh our wardrobes constantly. But here’s the insider secret: the most stylish women aren’t cycling through endless “new ins”—they’re repeating smart, timeless buys and styling them in unexpected ways.

Why This Matters Now

Trends move too fast: Before you’ve worn a piece twice, TikTok is already calling it “over.” Slowing down is the chicest rebellion.

Capsule thinking works: Building on what you own keeps your wardrobe cohesive and intentional.

It’s what insiders do: Stylists, editors, and celebrities all have their go-to uniforms that they quietly repeat off-camera.

How to Rewear Without Looking Repetitive

Style shift: Swap accessories. A black trouser feels brand new with a scarf wrapped around your waist one day or a necklace as a belt! Groundbreaking.

Coco Schiffer outfit

(Image credit: Courtesy of @cocoschiffer)

Coco Schiffer

(Image credit: Courtesy of @cocoschiffer)

Silhouette play: Take any ‘boring’ outfit cinch it with a belt, a cardigan or two or tie a scarf around your waist.

Coco Schiffer

(Image credit: Courtesy of @cocoschiffer)

Coco Schiffer

(Image credit: Courtesy of @cocoschiffer)

Coco Schiffer

(Image credit: Courtesy of @cocoschiffer)

Coco Schiffer

(Image credit: Courtesy of @cocoschiffer)

Texture swap: Mix fabrics. Pair last season’s lace skirt with a chunky knit or leather jacket, and it instantly feels new.

The Bottom Line

Rewearing last season’s pieces is actually the chicest move you can make—it proves your style has longevity, not just trend-chasing. And ironically, it’s the fastest way to look like someone who actually gets fashion. So this season, before you click “add to cart,” take another look at what’s already hanging in your closet. That jacket you loved last year? It deserves another moment!

Coco Schiffer
Coco Schiffer
Editor in Residence

Coco Schiffer is a New York City-based stylist known for her minimalist aesthetic, bold accessorizing, and sharp eye for emerging trends. After a decade managing influencers in Los Angeles, she transitioned full-time into styling in 2024, bringing a deep understanding of personal branding and visual storytelling. That same year, Coco expanded her creative footprint by stepping in front of the camera, creating content that reflects her refined yet approachable take on personal style. She helps clients build timeless, high-impact wardrobes through her signature seasonal superguides (curated capsule collections). Her services range from virtual styling and closet edits to shoot styling—always with a focus on quality, versatility, and individuality.

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