I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket

A big part of my job is finding expensive-looking high-street buys.
Each week, I bring the nine best items directly to you, our readers, and spend the rest of my time sharing other high-street treasures whose designs surpass their price tag. H&M is often my go-to for these premium-passing pieces, from elegant coats to wardrobe basics, but the handbag department had never piqued my interest. This year, that all changed.
It all started with the Shopper tote; a classic, timeless and anti-trend bag with high designer appeal and an affordable price tag. First, it came in black, and then a brown suede-look iteration appeared, and I knew that H&M had stepped up its handbag game. Now, I always make sure to check in on the latest accessories offerings just in case another gem is there to be uncovered, and today, I'm sharing my latest find.
Elegant, expensive-looking and ready to outlast moving trends, I predict that H&M's new Tote Bag will sell out by this weekend. The sleek brown shade has a classic appeal, elevated by contrasting white stitching to define the silhouette. As a tote bag, it's ready to be filled with all your essentials, whether accompanying you on your daily commute or joining you on a weekend away. And at just £38, I know it's sure to fly off the (digital) shelves.
Keep scrolling to shop the H&M Tote Bag along with more expensive-looking high-street bags.
Shop the H&M Shoulder Bag:
Shop More Premium-Looking High-Street Bags:
This suede bag has been on my wish list since it launched.
COS's Cavatelli Clutch is a best-selling style, and I can't stop thinking about the new burgundy shade.
Suede is trending for winter 2024.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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