The $55 H&M Suede Bag I'm Buying Instead of The Row's Margaux

last updated 1 November 2024

An H&M model carrying a black open-top shopper tote.

The Row's Margaux bag—whether in suede, smooth, or pebbled leather—is one of the most sought-after handbags in all of fashion, only really coming second to Hermès in demand. Everybody wants one, and if they're saying they don't, they're lying. Unfortunately, like an Hermès Kelly or Birkin bag, Margaux bags aren't that easy to come by, and if you do find yourself face-to-face with one that's up for sale, you'll have to pay top dollar for it.

There is one way around the price and availability factors. If it's the shape and style of the Margaux that you love and not necessarily the status that owning one brings you, I found the perfect solution. This week, H&M dropped a top-handle shopper in brown suede that has the same look as the Margaux but costs just $55. Somehow, it hasn't sold out yet.

The tote, which measures at 15 inches by 11 inches by 7.5 inches, features the same dual side buckles, metal studs at its base, and long top handles as the Margaux. These three qualities are what make The Row's best-selling bag so practical and smart. It also has subtle gold hardware and a soft suede-like exterior. Essentially, it's the best affordable The Row alt on the market right now. Trust me—I've looked at a lot of them.

Scroll down to shop the $55 shopper before it sells out, which it probably will very soon.

H&M

Shopper

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This post was published previously, and has since been updated.

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Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.