Alexa Chung Has Revived This “Dated” Jumper Trend Just In Time For Winter

For me, nothing signals the advent of the coldest season like the re-emergence of the Fair Isle jumper. The mere sight evokes fond feelings of warmth, cosiness and a particular slowness that is only afforded on those chilliest of days. 

As we've experienced a drastic drop in temperature over the past few days, I'm starting to notice the chunky knit remerge on the city's most stylish. Ever ahead of the curve, naturally it was Alexa Chung who first caught my eye for her relaxed yet polished styling of the cosy jumper. Wearing hers to a cocktail party in London, Chung gave her casual knit a neater feel through the use of clever styling. Opting for a straight leg white trousers, polished leather loafers and a smart leather blazer, Chung's autumn evening outfit included structure throughout, which neatened the feel of the casual jumper outfit. 


(Image credit: Getty)

Heralding from Fair Isle, an Island in Shetland, Scotland, the Fair Isle knit is marked by a traditional knitting technique that creates patterns in the knit using multiple colours at once. From this small town the style spread, eventually making its way across the globe, crafted by high-street retailers and designer brands who have put their own touch on the traditional knit.


(Image credit: @frannfyne)

Supremely snug—typically crafted from woolcashmere or alpaca, the Fair Isle knit pairs perfectly with slouchy wool trousers or simple denim jeans. The addition of a thermal layer or crisp tee underneath will keep you cosy on a bracing afternoon walk or into the evening hours during a relaxed night at the pub. 


(Image credit: @lucywilliams02)

A mainstay in every wardrobe throughout the '80s, the Fair Isle knit was once associated with frizzy fibres and a scratchy finish, but this year's styles are a far cry from their predecessors. From H&M's perfectly slouchy jumper to Khaite's perfect turtleneck, shop the best Fair Isle jumpers for winter below.


Next Up: I Searched Through Thousands of Wool Jumpers—These 16 Are the Very Best

News Writer

Natalie Munro is Who What Wear UK’s news writer. Previously freelance commerce writer at British Vogue, Natalie’s experience spans journalistic and styling roles, which have seen her work on shoots for publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK and write for publications including British Vogue and Conde Nast Traveller. With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news and trends for Who What Wear UK, with a particular focus on celebrity style and emerging fashion trends.