Team Who What Wear Shares the First Product We're Buying in 2019

The apple of our eye. Eyes on the prize. Prize pony. All phrases that could accurately describe the top of our shopping lists for 2019. There will only be one first fashion purchase of the year for each of us, and as a group of shopping enthusiasts, we take our firstborn (or first purchased, whatever) very seriously. We’re setting the tone for a year of shopping, and in case you need some inspiration for your own first “add to cart,” we’re sharing what our editors have their hearts set on come January 1. From well-priced investment jewelry to denim trends that will make an impact, scroll on to shop the picks we see as important (at least to our closets) in 2019.