These Insanely Pretty Dresses and Tops Will Be All Over Instagram in 90 Days
Given that it's mid-January, it probably feels like your Instagram feed will be filled with puffers and snow boots forever, but spring will come again in just a matter of months, and we'll return to our regularly scheduled programming of swimsuits and pretty dresses. Speaking of the latter, every fashion girl's favorite place to buy pretty dresses (and tops) just released its spring collection, and it might be the brand's best yet. L.A.-based It brand Dôen has become the go-to for breezy dresses made of gorgeous fabrics (many of them featuring vintage-inspired florals) and blouses that pair perfectly with vintage Levi's (and gorgeous sweaters, tees, accessories…).
For Dôen's beautiful new collection, the brand told us, "Our spring '19 collection was inspired by the raw and untamed beauty of eastern Australia, where rolling meadows and sweet breezes give way to dramatic shoreline cliffs. Evoking the incredible diversity of the Byron Bay landscape, this collection reflects both a vivacious spirit of adventure and a distinct feminine sensibility, celebrating the dualities and nuances that live within us all."
Dôen is a bona fide hit on Instagram, with celebrities, influencers, and fashion insiders regularly posting themselves lounging and/or frolicking in its pieces. Below are the ones that we predict will be all over your feed in a few short months. Happy shopping and don't hesitate—Dôen pieces never stay in stock for long.
We're so eager to wear this dress that we'd pair it with black tights and ankle boots now.
Next up, 7 spring trends the Who What Wear team wholly endorses.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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