Gen Z Is Bringing Around a '70s Fashion Revival Thanks to Daisy Jones & the Six

I'm entering my cool-girl era this spring, and it's all thanks to Daisy Jones & the Six. The Amazon Prime Video series is all anyone has been taking about as of late, and it's not hard to see why. It's a stylish escape to the '70s, the golden era of chic fringe jackets and rock and roll. Sign me up.

If you're not up to speed, the show, starring Riley Keough and Sam Claflin, follows a fictional band and their struggles in keeping their relationships and careers alive. As a massive Fleetwood Mac fan, I knew I would love the show ages before it came out after reading the adaption's source material book by Taylor Jenkins Reid. What I didn't expect is that my boyfriend (who's into rap music and computer coding) would be glued to the screen with me. 

The show has the ability to suck anyone in, and thanks to it's gripping storyline, I've basically convinced everyone I know to watch the show—stylish crowd or otherwise. The biggest draw for convincing my fashion friends to watch the show though? How rich the costuming is.

Who What Wear spoke to costume designer Denise Wingate, who was behind some of the most iconic looks in the show, notably worn by the star-studded lineup of female characters portrayed by Keough, Suki Waterhouse, and Camila Morrone. If the Daisy Jones & the Six fashion mood board taught me anything, it's that cool girls aren't just defined by how luxe their tapestry coats and oversize glasses are—it's about how they embrace their personal style over and over again. 

Over the last few months, I've been seeing an inkling of Gen Z embracing '70s style aesthetics. Perhaps it's remnants of viral, pandemic-era video of skateboarder Dogg Face vibing out to Fleetwood Mac's 1977 hit "Dreams." Or maybe it's the surge of TikTok videos suggesting that 2023 festival fashion will include giant capes, cowboy boots, and psychedelic elements so heavily found throughout the '70s. Either way, I'm here for it, and so is Gen Z. Frankly, they've been playing into it for a while.

Below, shop all of the ways Gen Zers are embracing the golden era of music in their modern-day fashion choices from fringe jackets to anti-trend jeans and colorful cowboy boots.

Fringe Jackets

If you're itching to embrace the Western side of the '70s rock-and-roll scene, get your hands on a vintage or upcycled fringe jacket to wear with a pair of cognac cowboy boots. Hat not included.

Double Denim

Just like her character in the show, actress and model Camila Morrone is all about the retro-style denim trend everyone is wearing this spring. Think boxy trucker jackets and wide-leg silhouettes.

White Tanks + Straight Leg Jeans

Sometimes, the more basic, the better. This anti-trend style has lived far beyond the '70s thanks to its timelessness and the fact that it's so easy to pull off. Just grab your favorite pair of jeans and a white tank top of your choosing. If you're looking to channel Daisy, go for a tank with a bit more dimension with accents like lace, buttons, or sheer panels.

Statement Vests

I've never met a vest I didn't like. Layered on top of anything, they such make a fun, retro statement. Personally, I've been into vests with unexpected elements like fringe or textured patterns, and I'm sure Suki Waterhouse's character, Karen Sirko, would be proud.

Penny Lane Jackets

While Daisy Jones & the Six has been my obsession over the last few weeks, my first love when it comes to '70s aesthetics has to be the 2000 film Almost Famous. Throughout the movie, Kate Hudson's character constantly wears a fur-trimmed long coat that's since become synonymous with rock-and-roll style, and Gen Z is catching on.

Micro Tops

Ultra-mini tops are such a cool-girl staple throughout the ages. To re-create the '70s look, go for neutral, warm tones and halter-top or open-front styles when embracing the look.

Sheer Accents

Daisy Jones & the Six wouldn't be Daisy Jones & the Six without Daisy Jones's fashion choices, including her ultra-sheer capes. While the voluminous silhouette isn't always suitable for everyday looks, you can get the look by opting for thinly knit tops and sheer dresses.

Next, Meet the Costume Designer Who Brought Daisy Jones & the Six to Life