27 Must-See Pieces From My Latest COS, & Other Stories and H&M Deep Dive

Although I consciously try to mix things up when it comes to the brands I buy from, right now, there are a handful of stores I’m struggling to resist because they keep knocking it out of the park with their new-in summer pieces. Three such brands are COS, H&M and & Other Stories, which all seem to know what I want to shop before I even realise it.
Naomi Ross wears a pair of shorts from H&M.
First up, there’s H&M, which has created a capsule wardrobe most minimalists take years to assemble. Then there’s & Other Stories, which is currently harnessing the power of a dream-like pastel wardrobe, which, in turn, is encouraging me to break out of my beige style rut. And then there’s COS, and we all know you won’t find more expensive-looking items on the high street than the ones on its rails.
With an array of breezy linen pieces, cut-out dresses, perfectly cut trousers and more trending accessories than Carrie Bradshaw owns, there’s so much new-season goodness to be had at COS, H&M and & Other Stories. Still, who has time for all that scrolling? To make matters easier, I’ve curated an edit of nine must-see pieces from each store, and I've really kept the long game in mind so that these will carry you through to next summer and the next one and the next one…
COS
& OTHER STORIES
H&M
Next Up: I Keep Spotting French Girls in These 6 Affordable Summer Trends

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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