In case you've ever wondered why we write so many Nordstrom-centered stories around here, the answer is simple: Our readers love to shop there. Recently, I took a deep dive into the most popular brands at the retailer, which included heavyweights like Gucci, Ugg, and Nike. But Nordstrom also stocks cool on-the-rise brands that only fashion-obsessed shoppers know about. They're all hiding in Nordstrom's section called Space: Emerging and Advanced Designers.
In this section of Nordstrom's website, you'll find a mix of edgy brands you haven't heard of, Copenhagen Fashion Week darlings, and established brands that haven't quite made it to the mainstream conversation yet. Scroll down to shop my very favorite pieces from the Space section.
Area is already a favorite of fashion editors and celebrities alike, but it hasn't achieved widespread brand recognition beyond industry insiders quite yet—but it's well on its way.
Cecilie Bahnsen is one of the most famous brands to come out of Copenhagen, but Nordstrom is offering a platform to a much wider audience than ever before. The brand just released a new Encore collection with Nordstrom, which sees Bahnsen giving new life to fabric from past seasons with the goal of making fashion more sustainable.
Totême is a Swedish brand by Elin Kling that has quickly become a go-to for fashion editors. The pieces are definitely pricey, but they are so classic that you'll end up owning them for decades to come.