The 10 Most Popular Brands at Nordstrom and Exactly What I'd Buy From Each

most popular brands at nordstrom


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Our readers have made it clear that they love shopping at Nordstrom, so I'm always trying to think of new ways to curate the retailer's selection from a fashion editor's point of view. When I was recently browsing the website, one section under the "brands" drop-down menu caught my eye. It was entitled "customers love" and listed 10 brands that are consistently top sellers on Nordstrom's website. 

So what brands made the list? There's a healthy mix of high (Gucci) and low (Ugg), with everything in between. For starters, there's a brand that has cornered the market when it comes to shapewear, a label that's known for its cozy robes and cardigans, and a company that can't ever seem to produce enough boots every winter. Scroll down to shop the 10 brands that Nordstrom customers love, and see what I'd buy from each. 




These new arrivals are sure to sell like lightning. The crystal-embellished logo screams luxury, but the low kitten heel makes them super wearable. 

This shimmering lipstick is so festive for the holiday season and makes a great gift thanks to the fun packaging. 

Nobody does oversize sunglasses like Gucci. 

These cute slides are back in stock after selling out the first time around. 

Tory Burch

Perfect for rainy and snowy days ahead. 

I love the retro vibe of these sneakers. 

Perfumes are such a great present for the holidays—especially if you already know someone who loves the brand. 

Free People

Free People is a master at cozy fall dressing. 

This sweater has over 500 amazing reviews because customers love how comfy and soft it is. 


This is exactly how to look chic while working out. 

I'm obsessed with this fun blue-and-red color combo. 

Nike sports bras have never let me down. 

Barefoot Dreams

Over 500 Nordstrom reviewers have agreed that this robe is well worth the investment. 

These socks have over 200 five-star reviews—consider me sold. 

No lie: This cardigan has over 3000 glowing reviews in which customers rave about its softness and comfort level. 


The tall versions are guaranteed to keep you toasty and warm. 

Slippers are such a cute and useful gift for the holidays. 


This relaxed blazer is so much better than stiff, corporate-y blazers. 

The perfect blend of cute and functional. 

Madwell's signature T-shirt is always a top seller because customers keep coming back for more. 

This is begging to be worn on a mountain getaway. 

These Perfect jeans have earned rave reviews on Nordstrom's website. 


It's time to switch out your summer Birks for these cozy shearling-lined ones. 

These clogs are perfect for wearing around the house. 


I own this bralette and wear it constantly, even while working from home. This bralette boasts over 500 positive reviews on Nordstrom's website, so you don't have to take my word for it. 

Another Spanx winner, this mid-thigh shapewear has to be seen to be believed. 

You know you can trust Spanx to have curve-enhancing leggings. 

This is the ideal everyday full-coverage bra that has great reviews.


This beautiful houndstooth coat looks so much more expensive than it really is. 

Another beautiful and supremely wearable coat by Topshop.

Ripped jeans are not going away anytime soon. 

This quilted jacket is great for layering under heavier coats for winter.