This TikTok-Viral Hair Product Gave Me Glass Hair, Defied Rain and Deleted All My Flyaways
Is Color Wow's Dream Coat worth the viral hype? Our beauty editor tried it.
As a beauty editor who tries hundreds of new beauty products a year, I'm always a bit sceptical about the TikTok-viral beauty products. So many products are touted as being worth the hype, but few actually meet my expectations. What can I say? I'm hard to please. Especially when it comes to hair products. It's rare that I change from my trusty shampoo, conditioner and hair serums.
However, Color Wow's Dream Coat Supernatural Spray (£27) might be the exception. Although it launched in the 2010s, it soared to TikTok fame in recent years after celebrity hairstylist Chris Appleton showed how it supposedly makes hair humidity and water-resistant by dropping water onto the hair with a pipette. The result? The water rolled straight off his model's hair.
Although I've tried the product before, it's been a while since I last tried it, and I was curious to see if the Color Wow Dream Coat is still worth the hype now. Scroll ahead for my honest review below, featuring before and afters (and how I got on testing the water-resistant effects).
What Is Color Wow Dream Coat?
Color Wow describes Dream Coat as a heat-activated, shine-boosting, anti-humidity hair spray, which has been designed to deliver an ultra-glossy look while making hair waterproof. It's designed to be sprayed onto damp hair post-shampooing, and also acts as a form of heat protection prior to styling. As it's heat-activated, you'll need to use a hairdryer, a wet-to-dry hot brush or a hair multi styler to reap the benefits of this hairstyling product.
There are three versions of Color Wow Dream Coat to choose from. The original Dream Coat is designed for straight and fine hair, whilst Dream Coat for Curly hair is designed for curly hair textures. The Extra Strength version is ideal for those with thicker, coily hair types.
How to Use Color Wow Dream Coat

After shampooing and conditioning your hair, you'll want to towel-dry some of the moisture from your hair. Then, you need to liberally spray this mist into your hair. A couple of mists won't do. Ideally, you want to totally saturate your entire hair in it, spraying section by section to ensure an even coating.

I blasted my hair with a hair dryer and then switched to the straightening attachment of the Shark Glam Hairstyler (£340) to style my hair straight. I repeated the process until my hair was totally dry.

Afterwards, I was really impressed with the shine and smoothness of my hair. My coloured hair is prone to looking dull and lacklustre, and my hair possessed a noticeable shine as well as looking and feeling smooth and sleek—even the wiry hairs around my crown were playing ball and lying flat.
Before-and-After Using Color Wow Dream Coat
Does Color Wow Dream Coat Make Hair Waterproof?

Now for the final test: Does Colorwow Dream Coat make hair waterproof? While I wouldn't recommend diving headfirst into a swimming pool, I can attest to its water-resistant claims. As I placed water droplets onto my hair with a pipette, I could see some of them running straight off. Some did sink into my hair, but it remained silky smooth and straight—no sign of frizz.
Five Hours Later
To really put it to the test, I went out for a dog walk in drizzly rain and to my surprise, my hair stayed pretty smooth. I saw a few frizzy flyaways appear around my parting, the rest of my hair remained smooth.
The Verdict
Is Color Wow Dream Coat worth it? I would say yes. While it's expensive, and you have to use a lot of product to really saturate your hair, it really does work. I love that it lasts up to three shampoos, so you don't have to apply it every time that you wash your hair, and that makes it slightly better value for money.
I also appreciated how shiny it made my hair, which lasted for days, and my hair remained feeling smooth and silky right up until my next hair wash. After my second shampoo, I could still notice the smoothing results from the first application.
I would highly recommend it if you're prone to frizz and flyaways. Living in the UK, we have to put up with a lot of rainy days, and this is like a dedicated hair insurance for your hairstyle every day. Whether you opt for the original Dream Coat, the Curly Dream Coat or the Extra Strength version, you won't be disappointed.
Shop the Color Wow Dream Coat Range:
How I Tested
I used the original Dream Coat in my hair, which has a subtle wavy texture and lots of wiry frizz, particularly around my crown. After shampooing, I applied this liberally to my hair and used a hair tool to activate the product. Throughout the day, I monitored how well my hair stayed smooth, even taking a walk out in the rain. Lately, I've been wearing my hair straight, so I was curious to see how well it kept my hair smooth and sleek throughout the day.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.