The New Logo It Bag Your Most Stylish Friend Is Already Saving For

Most seasons, a new It bag inevitably emerges post-fashion month. Oftentimes, said It bag is a Chloé bag. The brand has long had a devoted tribe of #chloegirls, who proudly display their It bags on Instagram and throughout fashion month. Designing versatile influencer-approved It bags is a legacy that creative director Natacha Ramsay-Levi has picked up where Clare Waight Keller (who moved on to Givenchy) left off, and the new Chloé C Bag is excellent proof of that. What we love about it is that it's a distinctive yet bold take on the logo bag trend, with simply a large gold C at the clasp. And as with most Chloé bags, it comes in a variety of shades and sizes to suit every fancy.

Over the past month, the various fashion weeks' showgoers toted around their Chloé C Bags in droves (see the proof below), particularly in Paris. Now, it's safe to assume that some of these #chloegirls were gifted the bags (their called influencers for a reason), but it was still quite mind-blowing how many fashion insiders have clearly taken a strong liking to the bag. We're quite certain that plenty in-the-know people have taken note and are already saving up for one... it's probably going to be around for awhile, given how classic it is.

Keep scrolling to see how some of the world's most stylish women are wearing the Chloé C Bag, and shop a few various iterations for yourself.


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Two It bags are better than one.


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It looks lovely in white.


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The coolest cross-body bag on the market.


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There are options for how you carry it, which is always a selling point.


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We especially love it in croc.


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The white iteration truly goes with everything.


(Image credit: The Style Stalker)

This gradient iteration looks like a sunset.


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Aimee Song approves.


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As does Pernille Teisbaek.


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And Caro Daur.


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This whole look is just great.


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Are you convinced yet?


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This version is truly the perfect size.


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Susie Bubble wears it well.


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This beige shade is very on trend.

Shop the Chloé C Bag

Next up, 11 designer bags fashion girls are buying in 2019.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.