22 Affordable Gifts Your Fashion-Forward Friends Will Love You For


(Image credit: Szymon Brzóska/The Style Stalker)

What makes a good—no—a great gift? A lot of factors, actually. It should be something useful but not boring. Exciting to unbox and eye-catching. Plus, it should be something that the person will actually love and not feel compelled to return. But, if they do want to return it, that should be an option, too. Keeping it considerate, you know?

Luckily, all these things are pretty easy to achieve for any type of giftee and at any budget. Take today’s roundup as an example. If you’re trying to impress your most fashionable friend with something that won’t cost you a ton in money or effort, look no further than our very own Who What Wear collection for Target where there are so many amazing options, I had trouble narrowing them down to just 22. From fun but practical outerwear to statement sweaters to party-ready pieces, we’ve got something for any type of friend, sister, colleague, aunt, or, of course, yourself. Just keep scrolling to get started shopping.

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Up next: I shop all day for a living—these are the coolest things I've seen as of late.

Nicole Akhtarzad Eshaghpour
Senior Market Editor

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently senior market editor. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.