It's Official: Wearing Jeans in This Trending Colour Is the Key to Rich-Looking Winter Outfits
The brown-jeans trend is an elevated way to make your outfits feel more seasonal whilst remaining timeless. See the looks and options we'll be wearing all winter long.


Jeans are staples year-round, but autumn/winter always ushers in new trends and ways of styling when it comes to these trousers. As a jean devotee, I'm always happy to see the return of constants, like dark-wash denim and wide-leg styles, as well as new denim trends. This year, there have been many, but one is particularly interesting because it has to do with colour rather than cut. Meet brown jeans.
Dark brown shades pair beautifully with black and other neutrals, as proven by Pia.
Whilst black and ecru are usually the furthest I usually venture in the realm of coloured denim, I've been convinced not only by my love for the colour brown, but by the brown jeans outfits I've seen on influencers and celebrities. What's most satisfying about this colour trend is just how many shades of brown exist, making it easy to edit your outfits as you see fit. Darker espresso shades are just as sleek as an alternative to black jeans, beige and camel-coloured pairs are great for tonal outfits and medium browns are a warm, seasonal upgrade from your usual blue jeans.
Sofia Richie Grainge opted for an updated double-denim look in brown rather than blue.
Similar to the blue pairs in your wardrobe, brown jeans are ideal candidates for a double-denim look, like Sofia's. It feels a touch more elevated and rich-looking, in my opinion, than its blue counterpart and slots in perfectly with the shoes you wear most this season, from ankle boots to loafers to trainers. Brown denim also pairs well with the jacket trends emerging, especially seeing that brown outerwear is trending too. You can style them with boxy leather jackets, trench coats, waxy barn jackets and wool coats as winter settles in. The numerous possibilities are enough evidence for me that blue jeans can be swapped out for a brown pair on almost any occasion.
I'm dubbing the colour of Lorna's jeans café au lait. Light brown jeans offer so much for tonal outfits. Try pairing them with a cocoa brown jumper like she has.
Whether you're rethinking your current denim collection or you're ready to fully embrace wintery dressing, I've curated a list of brown jeans that will undoubtedly refresh your rotation.
THE BEST BROWN JEANS FOR WINTER 2025
- The Best Overall Brown Jeans: Reformation Val 90s Mid Rise Straight Jeans, £178
- The Best Designer Brown Jeans: Citizens of Humanity Miro Mid-Rise Jeans, £320
- The Best High-Street Brown Jeans: COS Facade Straight-Leg Jeans, £95
- The Best Petite-Friendly Brown Jeans: Reiss Mid-Rise Straight Jeans, £120
- The Best Balloon Brown Jeans: Zara Baggy Balloon Mid-Wait Jeans, £36
SHOP THE BEST PAIRS OF BROWN JEANS:
It's true—cuffed jeans look amazing with other autumn staples. From trench coats to leather jackets to jumpers, these are fun to style.
Tap into two trends at once with a pair of barrel-leg jeans.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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