Yes, Briefs Are Trending, and We Have the Photos to Prove It

The summer 2020 trends we thought would make it big this season certainly did, but there are a handful of newbies that bubbled up as well. Since we'll be spending a lot more time indoors, the trends are adapting to our newfound lifestyle, and the most recent one to grace our presence is affordable, photogenic, and extremely comfortable: boxer briefs. That's right, the underwear is officially trending, and we have all the Instagram photos to prove it. 

The style has become wildly popular among the fashion set, as they have continued to post dozens of outfit photos lounging around the house in the comfortable underwear. We first started to take note of the rise of the classic brief a few months ago, but now, the trend has evolved into a slightly bigger, more editorial-looking version that feels fresh and exciting for the rest of summer and beyond. 

Ahead, see how fashion girls have been styling the trend on Instagram, and shop some of our favorite pairs so you can get the look. 


(Image credit: @nycbambi)

This trend is making us completely rethink sleepwear. Whether it's a big T-shirt or a loose button-down, these cozy briefs seem like the perfect counterpart. 


(Image credit: @endlesslyloveclub)

I recently wrote a story about "soft" trends, and this look encompasses the vibe tenfold. 


(Image credit: @emmaleger)

Now that it's getting nearly too hot for sweatsuits, swap your fleece-lined duo for something with a little less fabric. 


(Image credit: @sofiamcoelho)

Try styling your low-rise jeans with a pair of high-rise briefs and a crop top. The look is definitely a throwback, but it's one that's trending once again. 


(Image credit: @sarennya)

While pretty lace lingerie sets are worthwhile investments, right now, moveable cotton briefs and a matching bra seem more appropriate. 


(Image credit: @pernilleteisbaek)

By now we are surely all in need of new loungewear ideas, and this underwear and T-shirt look is hitting the spot. 


(Image credit: @endlesslyloveclub)

No pants, no problem. An oversize sweater has never looked better than it does with a pair of high-rise briefs and a sleek bun. 


(Image credit: @matildadjerf)

Leave it to Kim Kardashian West (Skims) to design the perfect pair of briefs for women. This pair comes in multiple colors and a variety of sizes. 


(Image credit: @himichelleli)

Create your own matching set with a simple pair of white briefs and a ribbed white tank top. 


(Image credit: @minamigessel)


(Image credit: @laurencrowe88)


(Image credit: @cassdimicco)
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.