This Instagram-Worthy Denim Brand Is About to Be Everywhere

If you’ve been following Who What Wear closely, you know that we’re major proponents of the customization trend that’s seemingly taking over the industry. Gigi Hadid has been sporting multiple personalized jackets recently, J.Crew just started offering customized bags, and Gucci launched a DIY service for its Dionysus bag. But if you’re not a particularly crafty person, Bliss and Mischief is your savior: The brand offers pre-customized jeans that were hand-embellished by pros—so you don’t need to worry about DIY disasters.
Why are we especially excited about the brand right now? Net-a-Porter just started stocking it this week, which is a major nod of approval from one of the biggest e-tailers out there and presents the brand to a much wider audience. In other words, you can expect a lot more fashion girls to be catching on to the embellished jeans trend shortly.
Scroll down to shop Bliss and Mischief on Net-a-Porter!
Would you try embellished jeans? Tell us in the comments below!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.