10 Insta-Famous Jumpers That Are Trending on Our Feeds

It's built into our British DNA to welcome anything that promotes cosiness, and this is why shopping for a new winter coat—or, as you'll see below, new knitwear—is a task we welcome with open (slightly chilly) arms come autumn. Maybe we were mastering the art of hygge before the Swedes; think fluffy blankets, cups of tea on repeat, bracing walks with the family, and an excess of cashmere, wool and mohair.

With the return of the cardigan and It jumpers (like the orange Joseph knit) reaching cult status, it's no surprise there's a style out there this season to suit everyone. Luckily we've tracked down all the ones you've most likely screenshotted on social media. From the next Ganni sweater that's already taking over your feed to the neon Weekday knit you've probably already liked and saved, we're ready for these jumpers this season.

Naturally, our fashion friends are offering up new ways to style our favourite jumpers right now for inspiration. The great thing about this piece is that if you chose the right one, it'll have the same longevity as a classic leather skirt or trench coat you bring out year after year.

Neon Brights


(Image credit: @stylememos)

Style Notes: Acidic hues are surprisingly everywhere for autumn/winter. Make like Alexis and wear your bright knit with a contrasting accessory.

Scarf Knits


(Image credit: @lisa.aiken)

Style Notes: It's the jumper everyone (including us) has been raving about. The Joseph jumper-scarf hybrid is here to stay.



(Image credit: The Style Stalker)

Style Notes: If you're a more adventurous dresser, you know that if Tiffany wears something, it's time to take note. This is the case for the off-the-shoulder knit we now want to own.

Related: Out of All the It Knits This Season, This One's By Far Our Favourite

Cardigan Cool


(Image credit: @emilisindlev)

Style Notes: Embrace the cardigan and your life will change for the better. They'll go with everything from slip skirts to your new cord trousers. Keep it buttoned up to wear as a jumper and clash like Emili for extra kudos.

Fluffy Pastels


(Image credit: @thestylestalkercom)

Style Notes: If you're like Beatrice and like to make pastels work through the year, opt for a soft mohair sweater. You'll end up wearing it tonal (as above) or with every colour from tan to orange.

Little Bit of Lilac


(Image credit: @wethepeoplestyle)

Style Notes: While Jessie styles her lilac transitional knit with Kitri checked trousers and a Shrimps bag, you'll also end up wearing it with jeans, cords and midi skirts.



(Image credit: @ada_oguntodu)

Style Notes: Go bold and clash multiple checks for a look that will brighten up the dullest of winter days.

Statement Sleeves


(Image credit: @viktoria.dahlberg)

Style Notes: Statement sleeves work year-round, and you only have to look at this chunky cable-knit to agree. Wear with a silky slip skirt to balance out your silhouette.

Related: It's the Perfect Time to Invest in a Great Winter Coat—28 That Stand Out

Go Tonal


(Image credit: @amy_sall)

Style Notes: We've already tried out all the best brown new-in pieces, and this ribbed sweater needs to be added to the list, stat. Try wearing the colour head-to-toe just like Amy.

Colour Block


(Image credit: @thora_valdimars)

Style Notes: If Ganni's cult buys are up your street, look no further than its latest addition. This simple but effective colour-block sweater moves on from the brand's popular rainbow knits.

Want more winter warmers? These are the 40 coats we predict will sell out pretty quick.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.