Yes, Brown Is the New Beige—These 11 Outfits Prove It


(Image credit: @thevisuelofgrace)

The past few seasons have been dominated by the color beige. From stick-of-butter dressing to oat-milk outfits, the light neutral was all we could talk about—until now, that is. Yes, I'm here to declare that there's a new color trend in town, and I think you'll be surprised to find just how chic it can be. Rich shades of chocolate brown and cocoa were spotted in abundance on the F/W 20 runways and even more currently splashed across the Instagram feeds of our favorite fashion girls, confirming that the warm hue has staying power.

Designers like Bottega Veneta and Prabal Gurung embraced the color trend and presented head-to-toe brown looks on their runways although according to Nanushka, brown also pairs well with neutrals like taupe and hazelnut. While brown has historically been a color to avoid at all costs (we've even brought in the experts to show us how it's done), these new brown outfits are proving just how chic and modern the color can be. It's all about the right styling (with lots of neutrals) and playing with textures.

Look no further than the below runway and Instagram report to find the chicest ways to wear the nutty brown hue now.


On the F/W 20 runways:
(Image credit: Courtesy of Bottega Veneta)

Bottega Veneta provided us with a rather chic and cold weather–ready way to wear brown now: brown leather outerwear. 


(Image credit: Courtesy of Nanushka)

Chocolate brown and taupe fused together flawlessly at Nanushka, where many of the looks incorporated a palette of these warm tones. One takeaway? Snakeskin print pairs particularly well with brown.


(Image credit: Courtesy of Prabal Gurung)

Prabal Gurung made a strong case for chocolate brown eveningwear. We're keeping our eyes peeled as the holiday season approaches.


(Image credit: Courtesy of Jil Sander)

The tailoring at Jil Sander was superb and this look offers a reason to break archaic fashion rules and wear brown alongside black accessories.


On the fashion set:
(Image credit: @frannfyne)

The easiest way to try the color trend is through of rich-toned fall dress, which just so happens to look exceptional with gold jewelry.


(Image credit: @thevisuelofgrace)

Another A+ example of styling chocolate brown alongside neutrals like taupe.


(Image credit: @aimeesong)

A polo-neck dress is a very "right now" way to wear brown.


(Image credit: @taniceelizabeth)

A boxy suiting look makes the somewhat intimidating color much more approachable.


(Image credit: @aysha.sow)

Proof that the color plays well with the beige.


(Image credit: @sylviemus_)

Now this is an outfit I can see myself living in for the foreseeable future.


(Image credit: @champagnemani)

Take note: Some of the coolest prints of the moment involve chocolate brown. 


(Image credit: @shhtephs)

Does it get any easier than a matching set? No, no it doesn't.

Next: 8 Boot Trends That Are Hitting Their Expiration Date This Fall


Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.