I Tried Every Single Glossier Product—This Is What I Really Think

Recently, every millennial's favorite beauty brand, Glossier, achieved unicorn status, meaning that the privately owned beauty startup is now valued at over $1 billion. Not bad for a company that launched just over four years ago. The brand's huge success is due in large part to Emily Weiss's digital-first approach to both product development and brand marketing. Weiss has been able to harness the online community that she'd created via Into the Gloss and Glossier's own Instagram page to encourage communication with customers and garner genuine feedback on everything from packaging to product type.

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(Image credit: @MICARICKETTS)

If only Boy Brow came in giant size.

In fact, Glossier's Milky Jelly Cleanser is the result of a post on Into the Gloss where Weiss directly asked readers what their dream face wash would be like. This relationship between customer and brand has been a major disruption to the beauty industry as we know it—and consumers are beginning to expect this level of transparency from brands across the board.

It's one of the main reasons Glossier's skin-first, makeup-second philosophy was such an instant hit with the Instagram generation (remember back in 2014 when was it was a landscape of HD brows and self-tanner?). Plus, there's no denying that the brand's aesthetic is millennial goals—who can argue with dewy skin, pale pink packaging, and free stickers with every order?

When Glossier finally launched in the UK in October 2017, I went straight on the website to get my fill of Boy Brow, Cloud Paint, Haloscope and all the other cult products I'd been pining for on the other side of the Atlantic for the previous three years. But was it worth the wait?

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(Image credit: @GLOSSIER)

A whole 18 months later, I can honestly say that there is now a huge number of Glossier products with a permanent home in my beauty stash. And, with the number of products that I rotate in and out of my routine on a monthly basis due to my job, that's high praise indeed. Of course, there are also some products that just haven't worked for me. So if you're thinking about shopping for Glossier but aren't sure where to start, here's my full breakdown of every single product in the Glossier range—and what I genuinely think. Keep scrolling to find out more.

Skincare

Makeup

Body

Fragrance

Opening Image: @thatsninaa via @glossier

Next up, here's everything you need to know about Glossier Play.

This post originally ran on Who What Wear UK.

Mica Ricketts