24 Cheap Bikinis That Look Anything But

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(Image credit: @laurenegg)

If you've been daydreaming about summer beach days and lying outside with your friends lately, this story is for you. Oddly enough, swimwear can come with a pretty high price tag, but that doesn't always have to be the case. If you look really hard, you can find the best swimsuit brand gems that, although they won't cost you more than $100 (yes, for both pieces), will look like you paid much more than that.

When it comes to finding cheap swimwear that looks expensive, there are a few things that you should be mindful of: prints, seams, and straps. So long as those few details are examined with a fine-tooth comb, you'll be fooling everyone as you wear a $20 bikini brand that looks like it costs $200.

Ahead, shop the best affordable bikinis from go-to retailers like Amazon, H&M, and Zara.

This post was originally published on an earlier date and has since been updated.

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.