4 Years Later, and I'm Still Loyal to These 7 Bikini Brands

You could say I am obsessed with swimsuits. I grew up in Orange County, where a typical summer day consisted of getting up, throwing on a swimsuit and an oversize T-shirt, and heading to the beach all day. When you're at the level of considering swimwear a part of your daily summer uniform, your relationship with bikinis and the like starts to change. Swimsuits are no longer for frills and show—they were a huge part of my life, which means when it comes to knowing a thing or two about the best bikini brands, I'm more than qualified. 

Beyond my beachy upbringing, I am exposed to a lot of swimwear brands through my job as a fashion editor, and while the seven bikini brands highlighted below are certainly not the be-all and end-all, they are the ones that I have been loyal to over the last four years (at least). So if you've been struggling with where to start your perfect bikini hunt or just aren't sure which brands are worth the money, hopefully, my comprehensive guide below will help you navigate the murky swimsuit waters. 

1. Solid & Striped

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(Image credit: @solidandstriped)

Solid & Striped is a cult favorite of swimsuit lovers everywhere. And not to be that person, but I've been a fan since way before they were as hot of a commodity as they are now, and I can assure you my love for the brand has only increased as time goes on. Solid & Striped offers one of the widest ranges of styles and trends that I've ever seen from a swim brand, which makes it approachable for nearly everyone. 

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2. Peony

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(Image credit: @peonyswimwear)

Peony is an Australian swimwear brand that is just straight-up pretty. Every suit, whether it be doused in florals and lace or oversize polka dots, is guaranteed to grant you tons of compliments for summers to come.

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3. Marysia

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(Image credit: @nycbambi)

Marysia is a classic fashion-girl swimsuit brand that I can personally attest to being worth the splurge. I own two Marysia swimsuits, and no matter where I wear them—ocean, beach, lake—they maintain their shape and quality wash after wash. Additionally, the timeless styles and that iconic scalloped edge make you feel like you're not just buying into another swimsuit trend; you're investing in confident summer days to come. 

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4. Ookioh

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(Image credit: @ookioh)

Ookioh is a tad newer to the scene, but I've been wearing my suits from the brand for almost three years now. Everything from the bright colors to the retro styles feels so fun no matter what swim trends are on the rise. Not to mention each piece is under $50, meaning you can mix and match without feeling too guilty. 

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5. H&M

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(Image credit: @hm)

I had to do it. H&M has some of the best swimsuits around, and you know it. Some of my all-time favorite bikinis are from H&M and cost me less than $50 total. This brand is obviously a one-stop shop for everything from basics to trends, but if you're on the hunt for a new affordable bikini, check H&M first.

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6. Onia

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(Image credit: @laurenegg)

If you're looking for trendy, eye-catching bikinis, Onia has got you covered. Beyond that, the fit of these suits is next-level, which personally leaves me feeling a little extra confident every time I put one on. 

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7. Frankie's Bikinis

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(Image credit: @juillet)

Frankie's Bikinis is the swimsuit brand you never knew you needed in your life. I swear these bikinis were made with a woman's every curve in mind, which makes them worth the purchase every time. Whenever I want a swimsuit that's fun and lively, I know I can find the perfect one here.

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Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.