You could say I am obsessed with swimsuits. I grew up in Orange County, where a typical summer day consisted of getting up, throwing on a swimsuit and an oversize T-shirt, and heading to the beach all day. When you're at the level of considering swimwear a part of your daily summer uniform, your relationship with bikinis and the like starts to change. Swimsuits are no longer for frills and show—they were a huge part of my life, which means when it comes to knowing a thing or two about the best bikini brands, I'm more than qualified.
Beyond my beachy upbringing, I am exposed to a lot of swimwear brands through my job as a fashion editor, and while the seven bikini brands highlighted below are certainly not the be-all and end-all, they are the ones that I have been loyal to over the last four years (at least). So if you've been struggling with where to start your perfect-bikini hunt or just aren't sure which brands are worth the money, hopefully, my comprehensive guide below will help you navigate the murky swimsuit waters.
Solid & Striped
Solid & Striped is a cult-favorite of swimsuit lovers everywhere. And not to be "that girl," but I've been a fan since way before they were as hot of a commodity as they are now, and I can assure you my love for the brand has only increased as time goes on. Solid & Striped offers one of the widest ranges of styles and trends that I've ever seen from a swim brand, which makes it approachable for nearly everyone.
Shop the matching The Zoe Bikini Briefs ($84).
Peony is an Australian swimwear brand that is just straight-up pretty. Every suit, whether it be doused in florals and lace or oversize polka dots, is guaranteed to grant you tons of compliments for summers to come.
Shop the matching Tie Side Pant Bikini Bottom ($85).
Marysia is a classic fashion-girl swimsuit brand that I can personally attest to being worth the splurge. I own two Marysia swimsuits, and no matter where I wear them—ocean, beach, lake—they maintain their shape and quality wash after wash. Additionally, the timeless styles and that iconic scalloped edge make you feel like you're not just buying into another swimsuit trend; you're investing in confident summer days to come.
Shop the matching Venice Stretch-Crepe Bikini Briefs ($150).
Ookioh is a tad newer to the scene, but I've been wearing my suits from the brand for almost three years now. Everything from the bright colors to the retro styles feels so fun no matter what swim trends are on the rise. Not to mention each piece is under $50, meaning you can mix and match without feeling too guilty.
I had to do it. H&M has some of the best swimsuits around, and you know it. Some of my all-time favorite bikinis are from H&M and cost me less than $50 total. This brand is obviously a one-stop shop for everything from basics to trends, but if you're on the hunt for a new affordable bikini, check H&M first.
If you're looking for trendy, eye-catching bikinis, Onia has got you covered. Beyond that, the fit of these suits is next-level, which personally leaves me feeling a little extra confident every time I put one on.
Juillet is the swimsuit brand you never knew you needed in your life. I swear these bikinis were made with a woman's every curve in mind, which makes them worth the purchase every time. Whenever I want to feel strong yet pretty, I put on one of my Juillet swimsuits and call it a day.
Shop the matching Emma Bikini Bottoms ($61).