Fashion Girls Agree: These Are the Most Popular Dress Brands of Summer

All I want to live in these days are breezy summer dresses. They're comfortable, cute, and easy to wear in the oppressive heat upon us. Luckily, there are plenty of charming dress trends to get my sartorial juices flowing this summer—from captivating open backs to milkmaid style silhouettes and playful puff sleeves.

So when it comes dress brands, what are all the cool girls wearing this season? I did a deep dive on Instagram to bring you some of the most popular dress brands and designers we're spotting all over our feeds this summer. From fun prints by Rixo to silky stunners by Réalisation, these 11 dress brands below are trending hard this summer 2020. Read on to snap up one of the pretty picks from the cool-girl brands below.

Faithfull the Brand

Spotted on fashion girls around the globe, Faithfull the Brand is unquestionably one of the most popular dress brands we see time and time again on our feeds—loved for its flattering, vintage-inspired silhouettes in the prettiest palettes. The brand is even fit for royalty! Kate Middleton was recently spotted in the brand's floral Marie-Louise dress. 

Daily Sleeper

Daily Sleeper's easy to wear and effortless linen loungewear dresses are are a favorite among fashion girls this summer 2020—leaning into this season's cottagecore trend perfectly.

H&M's dress game is strong this season, with fashion girls embracing the expensive-looking (yet affordable) trendy frocks on offer—from puffy sleeves to voluminous silhouettes to shirred fabrics.


It's hard to resist Dôen's dreamy and breezy summer dresses. Its charming vintage-inspired prints and romantic silhouettes will transport you to the French countryside (just add a basket bag and espadrilles).




You can always trust British brand Rixo to delight with the finest floral prints. Its vibrant frocks have been brightening our feeds all spring and summer. 



Réalisation has gained a cult following among the style set prized for its beautiful body-skimming silk dresses that are ideal for summer days and nights. 

& Other Stories



Retailer & Other Stories is a favorite among the fashion set for its relatively affordable price tag yet luxe-looking details. This summer, it hit on all the biggest dress trends from captivating open backs to pretty puff sleeves.

With Jéan



You can't scroll Instagram these days without seeing a beautiful With Jéan piece on the limbs of our favorite influencers. The best part is that its dresses are ethically made with sustainable practices. 




Timeless, modern, and feminine, London-based brand, Tove are winning the hearts of stylish women around the world who appreciate luxury fabrics, expert craftsmanship and contemporary silhouettes that will last forever.



Cool girls continue to relish in the colorful and cool dresses from Danish brand Ganni, which encompasses the carefree spirit of Scandinavian dressing.

Free People

Free People's breezy bohemian dresses were practically made for summer, and fashion girls have been spotted all over Instagram in its carefree silhouettes.