If there's one accessory that epitomises the '90s, it's surely the baguette bag. Just one glimpse at its teeny proportions and dainty shoulder strap will take you thundering down memory lane to a time when jeans were low-slung and crop-tops were in plentiful supply. For me, the trend has connotations of chick-flick heroines, glamazon girl-band members and, well, Regina George. As an accessory, it certainly had a particular 'look' attached to it.
As someone who prefers low-key silhouettes and practical handbags, it's fair to say that I was initially dubious about the baguette's return to fame. But, before you dismiss it like I did, let me assure you that the 2021 iteration has a different flavour to the '90s original. Along with many other spring/summer trends, the baguette 2.0 has taken on a more minimalist spin, and the majority of styles this season come unprinted in shades of black, brown, cream and faded pastel.
Designed to sit nicely with tailored shirting, loose-fit jeans, sharp blazers and slouchy sweaters, many of our favourite influencers have been using theirs to add polish to basic outfit pairings. If you're worried about the price tags of the designer iterations beloved by Carrie Bradshaw and the crew, rest assured that the high street has delivered a bounty of winning styles that can easily fit into any budget. This is also a trend that lends itself to buying secondhand, so if you fancy a pre-loved look, head over to Vestiaire Collective or Etsy and keep your eyes peeled—I've also included a few options below.
Scroll down to see and shop the throwback bag look that won't cost you the earth this summer.
Go tonal with a matchy-matchy skirt and jumper then add a colour co-ordinated baguette.
Shop Our Baguette Bag Edit