I Only Buy Basics From Amazon—Here Are the 27 I'm Buying From Its Sale
I'll admit I tend to buy a lot of random but surprisingly useful items from Amazon. From books to bath accessories and baby gear to electronics, I can fill up my online Amazon cart quicker than I can refresh my Insta feed. But if there's one item I buy more than any other on Amazon, it's fashion basics. From my absolute favorite $6 Hanes tee to the classic black tank dress I wear on repeat, the one-stop-shop is my go-to for reliable and affordable wardrobe essentials.
As a fashion market editor, I tend to cover Amazon shopping a lot, so I've learned a thing or two throughout the years on the best brands and sartorial staples worth scooping up from the multi-brand retailer. So with Amazon Prime Day upon us, (taking place between October 13–14), there's no better time to stock up on timeless everyday basics. Keep scrolling to see some of my favorite Amazon staples along with what I'm snatching up in the sale.
Finally getting my hands on this cool-girl trucker jacket now that it's discounted.
Stocking up on my favorite invisible panties while they're on sale.
I'm a huge fan of Amazon private label Meraki's luxe-looking sweaters.
This cozy sweatshirt is all I want to live in through fall.
Style with similar hues for a chic tonal look.
Pair with high-waisted jeans and chunky boots for a cozy-cool fall look.
See how fashion editor Lauren Eggertsen styled this classic button-down.
Up next, I tried the most versatile fall dresses on Amazon—here are the six worth buying.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble Buying
Game time.
By Jasmine Fox-Suliaman
-
Missed Cyber Monday? 30 Chic J.Crew, Nordstrom, and Revolve Items That Are Still on Sale
With deals starting at under $20.
By Ana Escalante
-
I Just Found the Chicest Sweaters, Boots, and Winter Pieces for 50% Off at J.Crew—Here’s Everything in My Cart
Don't miss out.
By Judith Jones
-
Wealth Whispers, But I'm Screaming Over These Quiet Luxury Cyber Monday Finds From Nordstrom, J.Crew, and Ralph Lauren
Three, two, one, shop!
By Ana Escalante
-
5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and Abercrombie
I'm stocking up while deals are hot.
By Ana Escalante
-
6 Shoe Trends I'm Shopping From Nordstrom, J.Crew, and Shopbop's Cyber Sales
Run, don't walk.
By Jasmine Fox-Suliaman
-
I Want a Luxe Wardrobe, So I'm Eyeing These On-Sale Cashmere, Satin, and Velvet Pieces for Black Friday
Gift these to yourself or someone special.
By Nikki Chwatt
-
I'm a Professional Revolve Shopper—31 Elegant Dresses, Basics, and Coats I'm Eyeing From the Cyber Monday Sale
I guarantee you'll love them.
By Nikki Chwatt