There’s a good reason fashion girls are obsessed with stores like H&M and Zara. The fast fashion retailers keep up with every season’s biggest trends but still manage to fit our budgets, no matter what size they may be. But since everyone these days is in on the secret, we wanted some new under-the-radar alternatives. So we did a little digging to find seven super-cool and affordable online shops that stock this season’s must-haves too. Read on for a look at the brands you need to know!
This online shop comes from the owners of Brooklyn boutique Dear Fieldbinder and is stocked with a well-edited selection downtown-cool basics at super reasonable prices.