50 Cool Under-$50 Finds I'm Tempted to Gatekeep But Won't


It's my job as associate shopping director to scour all our favorite brands and retailers from top to bottom on a daily basis to find cool, of-the-moment pieces that are worthy of your wallet. I am constantly saving and bookmarking items to share, whether it's because they feel fresh, trendy, and versatile; feature exquisite details; or are really well priced. While I'm tempted to gatekeep many of these stylish gems that I know will sell out fast, I find more joy in sharing them with you, our dear readers.
Today, I'm bringing you a whole host of chic and affordable finds, from trendy flats to cool accessories that will become some of your favorites this summer. The best part? They're all under $50.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer
Put your headphones (and miniskirts) on.
-
The Summer 2025 It-Girl Wardrobe: 7 Highly Specific Items They're All Wearing
Aka the season's most wanted.
-
Here's My Amazon Prime Day Shopping List So You Don't Have to Do the Digging
All the items worth adding to your cart.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
Spotted at Wimbledon: The Anti-Summer Shoe Trend You Don't Usually See in the Stands
Never too hot for these.
-
From Pretty Satin to Cute Crochet, These Are the Shorts to Be Seen in This Summer
Trending styles for every budget.
-
I'm a Shopping Director —These Under $100 Nordstrom Finds Are Too Good Not to Share
From linen pants to jelly shoes.