50 Cool Under-$50 Finds I'm Tempted to Gatekeep But Won't
It's my job as associate shopping director to scour all our favorite brands and retailers from top to bottom on a daily basis to find cool, of-the-moment pieces that are worthy of your wallet. I am constantly saving and bookmarking items to share, whether it's because they feel fresh, trendy, and versatile; feature exquisite details; or are really well priced. While I'm tempted to gatekeep many of these stylish gems that I know will sell out fast, I find more joy in sharing them with you, our dear readers.
Today, I'm bringing you a whole host of chic and affordable finds, from trendy flats to cool accessories that will become some of your favorites this summer. The best part? They're all under $50.
This post was published at an earlier date and has since been updated.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Look Cool and Rich But Spend Under $100: These Are the Chic Nordstrom Sweaters That MatterElevated and expensive-looking finds.
-
These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out.
-
I’m a Senior Shopping Editor—These Elevated Yet Affordable Nordstrom and Old Navy Fall Picks Have My AttentionJust about everything is under $100.
-
My Mom Only Shops Affordable Fashion—I Sent Her These Rich-Looking Picks From Nordstrom and Old NavyAll but three of these chic pieces are under $100.
-
I Just Really Don't Think These Under-$100 Nordstrom Items Will Be in Stock by November 1, So…Expensive-looking staples ahead.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Pieces for Fall 2025Everything is under $100.
-
Sorry, White Skirts—Zoë Kravitz Just Wore the 2025 Alt That's About to Be All Over NYC This FallThe perfect choice if ballet flats will be your go-to shoes for the season.
-
52 Elegant Fall Fashion Finds That Whisper Wealth But Don't Top $250Money talks.

