50 Cool Under-$50 Finds I'm Tempted to Gatekeep But Won't
It's my job as associate shopping director to scour all our favorite brands and retailers from top to bottom on a daily basis to find cool, of-the-moment pieces that are worthy of your wallet. I am constantly saving and bookmarking items to share, whether it's because they feel fresh, trendy, and versatile; feature exquisite details; or are really well priced. While I'm tempted to gatekeep many of these stylish gems that I know will sell out fast, I find more joy in sharing them with you, our dear readers.
Today, I'm bringing you a whole host of chic and affordable finds, from trendy flats to cool accessories that will become some of your favorites this summer. The best part? They're all under $50.
This post was published at an earlier date and has since been updated.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
My Stylish 56-Year-Old Mom Is a Picky Shopper—31 Chic Under-$100 Nordstrom Finds She Approves OfFunnel-neck coats, Fair Isle knits, and Levi's jeans inside.
-
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
-
I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
-
I Just Saved $767 on an Elevated Winter Wardrobe (Thank You, Amazon)Can't get over these Cyber Monday deals.
-
30 Under-$500 Winter Items I'm Absolutely Buying From Revolve Next MonthYou should too.
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's Her Black Friday Shopping ListShop deals from November 25 to November 30.
-
7 Affordable Winter Pieces to Build a French Look in a Few ClicksHow to dress à la Française.

