This Has Been OPI's Best-Selling Fall Nail Color for Decades—TikTok Says It's Especially Relevant in 2025
Search volume has grown 83% MoM.
Before I ever dreamed of becoming a beauty editor, I was a teen who spent my hard-earned babysitting money on what I considered to be essentials at the time—a long-since discontinued glitter eyeliner from Victoria's Secret, a variety of drugstore mascaras, and colorful, clinking bottles of nail polish. I had a microscopic budget to work with, so I was only willing to invest in items that A) I had already tested myself, B) had glowing online reviews, or C) I recognized as iconic, cult-loved items.
OPI's Lincoln Park After Dark Nail Lacquer was the latter. I discovered it while flipping through the pages of a (sadly now-shuttered) magazine. Words like "cool," "edgy," and "on-trend" circled the bottle on the page. I was entranced by the rich, black-purple shade and its high-gloss finish. So I went online, ordered myself a bottle, and waited for it to arrive.
That was roughly 15 years ago, and I still count Lincoln Park After Dark as one of my favorite fall-and-winter nail colors. TikTok does too. Lately, I've been seeing so many videos of millennials dusting off their old bottles and Gen Zers purchasing their first ones. As one TikToker put it, it's "the best fall nail color in the entire world." Ahead, see why this nail polish is as relevant as ever in 2025.
According to Lia Smith, OPI North America brand education manager, Lincoln Park After Dark was launched in 2005. Yep, that means it's maintained its relevancy for a full 20 years. Originally, it debuted as part of the brand's Chicago Collection. "Lincoln Park After Dark is named after the Chicago park of the same name," Smith says. "At night, some find the park has a beautiful, mysterious quality, and Lincoln Park After Dark fits that description."
Since then, it's surpassed all other shades to become one of the brand's best sellers—I mean, of all time. "Lincoln Park After Dark is 20 years old and remains one of OPI’s top, iconic shades," Smith says. "It’s popular year-round, but people really ask for it in fall and winter. According to our most recently pulled trends data report, July to Sept 2025, Lincoln Park After Dark has doubled the average monthly search volume (40K versus 18K)." To put it another way, it's grown 83% month over month.
Twenty years after its launch, it continues to transcend trends thanks to its unique purple-black pigment. Anyone who's worn it knows how it shifts in different lighting—it might look jet-black in low light, then purple and even raisin-colored in bright light. Smith likens it to the timelessness and versatility of a little black dress. "It's a rich, deep cream that is classic and chic [and] looks fabulous on a variety of skin tones," she says, "[It's] nail jewelry in a bottle."
So here's an official PSA: OPI's Lincoln Park After Dark is the ultimate cool-girl nail color for fall '25 and winter '26 (and probably every year thereafter).
Shop More Lincoln Park After Dark Nail Products
This iconic shade also comes in OPI's Infinite Shine Long-Wear Nail Polish. This is a gel-like formula that offers up to 11 days of scratch and chip-resistant wear (without any UV lamps or fussy base or topcoats needed). Plus, it comes off easily with regular nail polish remover whenever you want to switch it up.
Shop 5 More Iconic Nail Colors
The same goes for Funny Bunny, a soft white shade. Beauty editors love layering Funny Bunny and Bubble Bath for a chic "Bubble Bunny" manicure.
Fun fact: Ballet Slippers is Essie's best-selling shade of all time.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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