This "Just Bitten" Lip Stain Is the French-Girl Beauty Product That's Gotten Me Endless Compliments

After over 12 years in the beauty industry—as a journalist, facialist, consultant and Head of Beauty Buying at Liberty London—I’ve seen the beauty industry from every angle. I’ve tested thousands of products, negotiated with global brands, and spent years figuring out what’s worth the hype (and what’s not). Now, I’m thrilled to bring that perspective to Who What Wear UK in a new monthly column where I’ll be sharing my thoughts on the beauty products I genuinely rate—especially the ones that fly under the radar.

Let’s be honest: beauty is oversaturated. There’s always a new launch, a viral trend and a must-have ingredient competing for your attention. But what actually deserves your time, your money, and your top shelf? That’s what I’m here to answer.

From rich salted butter to the perfect striped top, the French are responsible for many things I consider core to my personality. But perhaps their most enviable export is French-girl beauty—that magical mix of smudged eyeliner, good skin and the confidence to leave the house with just one product in your bag. From donning a perfect red lip to pharmacy shelves that feel like Aladdin’s cave, French-girl beauty, with its insouciance and soft edges, has become part of the global beauty lexicon—elevated and understated all at once.

At the centre of its evolution is Violette Serrat, the French makeup artist-turned-founder behind Violette_FR. For years, I watched her YouTube tutorials, mesmerised by how she made blue graphic eyeliner or berry-stained lips feel achievable—not performative. Her aesthetic is effortless but precise. Perfectly undone in the chicest way. So when she launched her namesake beauty brand in 2021, I knew it wouldn’t be another vanity project. And it isn’t.

Her minimal, easy-to-use formulas have already become a staple in my makeup bag, but a recent launch, Lip Nectars (£30), is further proof. Scroll on for my honest thoughts and swatches of each shade.

Violette_FR Lip Nectars

If you’re rolling your eyes at the thought of another lip product, I hear you. We have been inundated with formulas promising to be the best of both worlds—hydrating and long-lasting, shiny but not sticky—and rarely delivering. But these are different. Lip Nectars are clever, covetable and completely addictive. They’re what I imagine a grown-up living in Paris would wear: sheer but impactful, sensual but unfussy. It’s a kiss of colour that knows exactly where it’s going.

What makes Lip Nectar so special is that it redefines what a lip stain can be. A lot of the viral lip stains of TikTok fame are watery, very drying formulas that have your lips begging for moisture. Whereas Violette’s uses a cutting-edge oil-in-water emulsion. In simple terms, it means the pigment binds to your lips for lasting colour, while the moisture stays on the surface, creating a hydrating cocoon that leaves your lips feeling nourished hours later. There’s no tackiness, no peeling, no cracking—just soft, shiny colour that wears down like a dream. After applying, while the glossiness does fade, the stain itself easily lasts for over six hours. You will have to remove with intention when cleansing your face in the evening.

With four beautifully considered shades inspired by nature, I tested all of them and not a single one missed the mark. Each one adapts slightly to your tone, blossoming into its full colour moments after application. You can also adjust the intensity by applying in layers if you so choose.

When speaking with Violette personally at the launch, she said she loves to layer different colours to create a bespoke pout and even uses the deeper hues to somewhat “line” the lips, using the lighter shades in the centre for added dimension.

The Shades

The Formula

It’s not just a swipe-and-go situation—it’s a full sensory experience. The texture feels rich, almost like jam (Violette’s inspiration, in fact), and the packaging—a tinted tube with a gold twist cap—is elegant enough to be mistaken for a fragrance bottle.

But more than that, they’re easy. I wore Dahlia Noir on a low-key date night and it stayed put through a non-alcoholic cocktail, some (glorious) pasta and a kiss goodbye. I’ve reached for Rose de Moab on Zoom calls when I want to look polished without looking "done." And I’ve used Bêtise for that flushed, sexy, lived-in look that makes you feel like yourself - just slightly elevated.

The Verdict

If your makeup bag is full of lipsticks that sit unused, lip balms that fade in 10 minutes and stains that feel more punishment than pleasure, Lip Nectar is the antidote. It’s sexy, innovative, and elegant in a way that only the French—and Violette—could deliver. In a sea of lip launches, this is the one that truly stands out.

What I love most about Violette_FR as a brand is that it never feels intimidating. Yes, it’s effortlessly chic but in a you can sit with us way. It’s deeply considered and intentionally inclusive. The tones stretch beautifully across skin tones—that matters. It’s subtle, but you can feel it.

In a beauty landscape that’s become increasingly maximalist—shouting louder, launching faster, chasing virality—it’s refreshing to see a brand slow down and perfect a product. Violette reportedly spent years developing this formula and you can tell. It doesn’t feel rushed or redundant. It feels necessary. It’s the kind of product you try once and then want in every handbag you own.

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