Yep, the Latest Designer It Bag Is Officially Here

Gucci has a knack for dropping items that quickly rise to It status, so it’s no surprise that the brand's 1955 Horsebit bag is the latest in-demand piece among the fashion set. Just a few weeks before we cross over to 2020, I’m predicting it will emerge as one of the key It bags in the New Year.

What do you need to know about it? The Gucci 1955 Horsebit bag comes in three distinct shapes crafted in various materials and colorways with prices ranging from $1980 to $7000. As the name suggests, it’s based on archival designs from 1955 that incorporate the iconic Gucci GG print and equestrian hardware. So if it looks like a modern take on a classic, that’s because it is. If you’re in the market for a new bag that will never go out of style, you can count on its timeless design as a solid investment.

Already spotted on fashion insiders including Yoyo Cao, Veronika Heilbrunner, and Alyssa Coscarelli, it's only going to continue to pick up speed on the street style scene once fashion month arrives. Here, see how they’re wearing the latest Gucci It bag.

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(Image credit: @yoyokulala)

Always an early adopter, Yoyo Cao is styling the Gucci 1955 Horsebit bag to perfection by mixing the GG logo with more prints.

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(Image credit: @maria_bernad)

This red-trimmed bag also looks incredible when paired with a bold color like María Bernad's purple 'fit.

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(Image credit: @stella_vonsenger)

Of course, it looks incredible with neutral pieces as well.

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(Image credit: @double3xposure)

There's nothing sleeker than this classic all-black bag.

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(Image credit: @alyssainthecity)

Alyssa Coscarelli is wearing the messenger bag, which is the perfect version to reach for if you're looking for a tote style.

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(Image credit: @veronikaheilbrunner)

It pairs nicely with bold prints, as seen in Veronika Heilbrunner's outfit here.

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(Image credit: @gucci)

Because white goes with just about everything.

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(Image credit: @jaimeridge)

Brown is the seasonless color that works at any time of the year.

Next, discover 25 cool-as-hell gifts our editors want for the holidays.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.