Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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I'm Over Winter—7 Classy Cardigan Outfits That Are Already Getting Me Excited for SpringAn easy, effortless staple.
By Avalon Afriyie
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I Asked 5 Chic European Women to Share Their Style Secrets With Me—This Is What They Had to SayPlus, their new-season wish lists.
By Avalon Afriyie
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Prediction: Stylish French Women Will Rotate These 5 Classic Outfit Formulas Throughout 2025Take it from me.
By Avalon Afriyie
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get ThereSuited and booted.
By Avalon Afriyie
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025I've done the research so you don't have to.
By Avalon Afriyie
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute BestMinimalist pieces with a twist.
By Avalon Afriyie
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9 Any-Weather Skirt Outfits Fashion People Always Wear Before Committing to Jeans and KnitsTesting the waters.
By Avalon Afriyie
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live WithoutVive la beauté.
By Avalon Afriyie
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm IntoThey never disappoint.
By Avalon Afriyie
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No Offence to Leggings or Jeans, But This Timeless Trouser Style Will Make Your February Outfits Much ChicerIt's a classic.
By Natalie Munro
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I Like to Support Small Brands—These Are the Beautiful Pieces I'm Considering Gifting This Valentine's DaySpread the love.
By Avalon Afriyie
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People Say I Have Impeccable Taste—Here Are 15 New Yet Classic Pieces I Love NowIs anyone else feeling inspired?
By Avalon Afriyie
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I'm a Brit Living in Paris—10 Timeless Items I Know Stylish Women in France Will Rely On in 2025Your ultimate guide.
By Avalon Afriyie
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I've Been Skiing for 23 Years Now—16 Things I Always Pack for a Snow TripWhere practical meets fashion.
By Anna LaPlaca
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European Women Have Exceptionally Good Taste—11 Outfits They Wear to Look ClassyCopy and paste.
By Maxine Eggenberger