The L.A. Brand That Carries Every Kendall- and Gigi-Approved Trend
By now, you’re probably already familiar with Rumi Neely’s cleverly named clothing brand Are You Am I (get it?), but unless you check her site regularly, you may not have noticed how many trend-driven pieces the blogger-turned-designer has added to her line since it launched in 2014. Right under our noses, she’s gone from producing camis and slip dresses to offering a full range blogger- and celebrity-approved of clothing and accessories, covering basically everything an L.A. girl could ask for. This is best proven by L.A.’s most famous It girls, Kendall Jenner and Gigi Hadid, who unintentionally serve as walking campaigns for everything Are You Am I is about.
Scroll through to see and shop what we mean!
Do you have any favorite L.A.-based brands? Share them in the comments!
Opening Image: Photographer Group/Splash News
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.
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