9 New Amazon Fashion Items That Are About to Go Viral on TikTok


(Image credit: Amazon)

If you're a fan of shopping on Amazon, you're probably familiar with The Drop. The Drop is Amazon's most trend-forward in-house brand, and it consists of both staple items and very limited-edition collections (aka drops) designed by popular influencers, with each collection only being available to shop for 30 hours.

The Drop's latest collaboration is Carla Rockmore, the Dallas-based designer with over one million followers on TikTok. Her account features tons of styling and shopping tips (including on Amazon), and outfit ideas for all ages. Pretty much every TikTok of hers goes viral. (Some other fun facts about her: Her followers refer to her as "the real-life Carrie Bradshaw," and she has a two-story closet.) All of that said, Rockmore is clearly the perfect match for The Drop, and her collection consists of nine pieces that are already on their way to selling out. And you only have until 6 p.m. EST tomorrow, May 4, to shop, so there's no time to waste.

Scroll to shop the chic The Drop pieces you'll wear this summer and beyond.

Next, one of our editors tried on nine top-rated dresses on Amazon. See how they look IRL.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.