January Jones Loves This Emerging SoCal Label as Much as We Do
We could never truly choose in the L.A.-versus-NYC debate, especially on the style front. Both coasts have their tried-and-true signatures, but when it comes to all things laid-back, cool, and Bohemian, the SoCal fashion capital takes the cake.
It's a no-brainer then that brands embracing that certain effortless yet elevated aesthetic emerge from the city in droves. One of our current favorites is Dôen, which was started by a sister duo of fashion-industry veterans. Still less than two years old, the label has already amassed a mega following—celebrities included—thanks to an overtly vintage vibe in its ultra-wearable pieces (think flowy caftans, '70s-era prints, and cozy knitwear). January Jones recently wore one of Dôen's printed maxi dresses to the Malibu Chili Cook-Off. Styled with braided metallic sandals and layers of jewelry, it embodied that perfect lady-of-the-canyon feel that's oh so covetable during California summers.
Scroll to see and shop her look.