Affordable and Cute Bikinis You Won't Feel Guilty Buying

last updated 14 August 2019

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It's no secret that bathing suits can be oddly expensive. While we completely understand the intention behind investing in a good-quality swimsuit you'll have for ages, there is nothing wrong with taking a walk on the affordable side of the market every so often either. And guess what? Just because a bikini doesn't cost an arm and a leg doesn't mean it's not designed well or that it has poor quality—$50 bikinis are just as good.

Besides the logistics of why affordable swimwear is totally justifiable, what about those times when you want a new bikini just because? It's moments like those where spending $300 on a new suit might seem a little frivolous, which is why we have rounded up 18 different bikinis, each ringing in at under $100 total (that means top and bottom), for you to shop without needing a reason at all. No, you did not read that incorrectly—every suit in this roundup is under $100 total. In other words, there is no way you can experience guilt after purchasing one or more of these bikinis even if you tried.

Out From Under

Winnie Strappy Bikini Top

Out From Under Winnie Strappy Bikini Top ($42) + Out From Under Strappy Back High-Waisted Bikini Bottom ($45) Towels on your head are the newest Instagram prop.Available in sizes S to XL.

Ookioh

Oslo Top

Ookioh Oslo Top ($49) + Ookioh Zuma Bottom ($49) We can't get enough of this new swimwear brand.Available in sizes XS to XL.

Boohoo

Plus Tie Front Frill Sleeve Bikini

A little cap sleeve gives a fresh retro feel.Available in sizes 12 to 20.

J.Crew

Playa Printed Nantucket Tie-Shoulder Bikini Top

J.Crew Playa Printed Nantucket Tie-Shoulder Bikini Top ($37) + J.Crew Playa Printed Nantucket Cheeky Bikini Bottom ($25)The kind of stripes worth Instagramming all summer long. Available in sizes XXS to XL.

Zara

Gingham Bikini Top

Zara Gingham Bikini Top ($30) + Zara Gingham Bikini Bottoms ($26)Snatch this one up before it sells out.Available in sizes S to L.

Triangl

Selena

This print is just too cute.Available in sizes XXS to XL.

Topshop

Bikini Top and Bottoms Set

It's not just you—'80s bikini bottoms are back.Available in sizes 0 to 14.

Old Navy

Plus-Size Long-Line Swim Top

Old Navy Plus-Size Long-Line Swim Top ($40) + Old Navy High-Rise Smooth & Slim Plus-Size Swim Bottoms ($37)Gingham print is always a non-negotiable when it comes to buying a new swimsuit. If it's gingham, you buy it. End of story. Available in sizes 1X to 4X.

Cotton On Body

Tie Front Bandeau Bikini Top

Cotton On Tie Front Bandeau Bikini Top ($30) + Cotton On Tie Front Highwaist Cheeky Bikini Bottom ($25)Swap your yellow polka-dot bikini for this rust one.Available in sizes XS to XL.

I Am Gia

Sapphire Bikini Top

I Am Gia Sapphire Bikini Top ($39) + I Am Gia Sapphire Bikini Bottom ($46)Dua Lipa wore this bikini so naturally we need it too.Available in sizes XS to L.

COS

Smooth Bikini Top

COS Smooth Bikini Top ($35) + COS Smooth Bikini Bottoms ($25)Simple stripes that won't go out of style.Available in sizes 4 to 12.

PrettyLittleThing

Crop Bikini Top

PrettyLittleThing Crop Bikini Top ($19) + PrettyLittleThing High Leg Bikini Brief ($16)You'll live in this suit all summer long, we promise. Available in sizes 0 to 12.

& Other Stories

Colour Pop Triangle Bra

& Other Stories Colour Pop Triangle Bra ($29) + & Other Stories Color Pop Briefs ($29)When it comes to swimwear, the more color, the better. Available in sizes 4 to 12.

H&M+

Balconette Bikini Top

H&M+ Balconette Bikini Top ($18) + H&M+ Bikini Bottoms High Waist ($18) Ruching adds a subtle yet elegant touch to any swimsuit. Available in sizes 14 to 24.

Bykini

Darya

Fun fact: White swimsuits can actually make you look tanner. Available in sizes XS to XL.

The Weekend Brand by Tee Ink

Gingham Bandeau Bikini Top

The Weekend Brand by Tee Ink Gingham Bandeau Bikini Top ($38) + The Weekend Brand by Tee Ink Gingham Bikini Bottoms ($38)We love the textured look and feel of this top.Available in sizes S to L.

Aerie

Bandeau Bikini Top

Aerie Bandeau Bikini Top ($25) + Aerie High Cut Cheeky Bikini Bottom ($25)Another '80s high-cut leg bites the dust. Available in sizes SX to XXL.

Forever 21

Plus Size Kulani Kinis Striped Bandeau Bikini Top

Forever 21 Plus Size Kulani Kinis Striped Bandeau Bikini Top ($45) + Forever 21 Plus Size Kulani Kinis Striped High-Waist Bikini Bottoms ($38)Loving a high-rise brief and strapless top moment for summer.Available in sizes 1X to 3X.

See? Cool swimwear doesn't have to cost you your life savings. Hopefully the cute and affordable bikinis you just saw got you excited for summer and for the plethora of swimwear you're bound to accumulate. Speaking of plethoras of swimwear, shop a few more of our favorite suits of the summer so far here.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.