Where to Buy the Coolest Bathing Suits, Period

Summer 2018: We're still waiting for Drake to write a song about it, so while we wait, we might as well find out where to buy the coolest bathing suits in preparation. In case you haven't noticed, the editors here at Who What Wear (particularly this one) are madly in love with swimwear. We are constantly on the hunt to find the most under-the-radar, most Instagrammed, and overall coolest bathing suits—period—and present them all to you.

Today, we did exactly that, so the next time you ask yourself where one buys the best bathing suits this year, you can turn to this article and let out a sigh of relief. In true fresh-brand-obsessed fashion, we included a heavy handful of the swimwear brands we're absolutely fawning over this year. Some of the names you'll definitely recognize while others might be brand-new—a successful roundup, if you ask us. Ready for the hottest bathing suit shopping destinations of summer 2018?


Peony is an Australian brand that incorporates a bohemian and elegant nature into wearable swimwear. Pieces are sold separately, encouraging you to mix and match for a suit that's perfect for you.


(Image credit: @peonyswimwear)

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Skye & Staghorn

Another Australian swimwear brand, Skye & Staghorn is designed by Dakota Gilbert, who creates suits with elegant designs, a mix of textures, and patterns and embellishments that are to die for.


(Image credit: @skyeandstaghorn)

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Alpine Butterfly Swim

After witnessing her nieces have a hard time finding swimwear that fit their body types, designer Olga Caro set out to create Alpine Butterfly Swim—a brand that is passionate about body love, strong female friendships, and all things beautiful. This is one of those brands celebrating women of all body types with products that stand out among the crowd.


(Image credit: @alpinebutterflyswim)

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We know, we know—another Australian swimwear brand. It's not our fault the country designs some of the coolest swimwear around. Bamba is no exception as the brand triumphs the '80s and the generation of body-loving women who came with it. Here, you'll find simple designs that are intended to show off your best features with confidence.


(Image credit: @bambaswim)

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Solid & Striped

Solid & Striped is by no means a new kid on the block, but with every season comes a new wave of designs that have us feeling like we've never seen the brand before. This season, we're loving the belted swimsuits, tankinis, and fun cutouts.


(Image credit: @solidandstriped)

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Oseree gets its name from the French verb ose, which means to dare. Each of the Oseree swimsuits takes a classic shape or cut and adds a more sensual twist, whether that be lace, glitter, and cuts tailored to the natural curves of your body. The wearer of these suits is intended to feel like their most confident self, thanks to the undeniable detailing.


(Image credit: @osereeswimwear)

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Her Line

Looking for a suit that's timeless over trendy? Her Line is where it's at. Designed for the modern wearer by Tuyen Nguyen and Michael Lim, these suits are crafted with the highest quality, so you can keep them around for years. 


(Image credit: @her_line)

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According to its site, Lonely set out to "foster a sense of positive body image and freedom of expression" through its lingerie and now swimwear, and that's exactly what it does. Take one look at its site and you'll see it's not quite like everyone else's, as it features real women with diverse body types. Relatable? I think so.


(Image credit: @lonelylingerie)

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Lovewave is a newer brand, founded by Revolve. After one quick #RevolveAroundtheWorld trip and a few promotions from your favorite style setters, this swimwear brand proved it's here to stay… and here to make your Instagram feeds that much brighter.


(Image credit: @lovewave)

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Swimsuits for All

Swimsuits for All is exactly the kind of shopping destination you would imagine—equipped to serve bodies of all shapes and sizes. Here you can find exactly what you're looking for, in the size you're looking for. See the suits modeled by various body types and shop styles that are stocked with the hopes of you finding your perfect fit.


(Image credit: @swimsuitsforall)

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"Simplistic but sophisticated" is what Fella is all about. Scroll through the site and you'll instantly be satisfied with the organization, color coordination, and overall aesthetic of basic yet striking suits.


(Image credit: @fellaswim and @saasha_burns)

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Juillet has the delicate swimsuits that put a smile on your face. The one-pieces have barely there straps, the coloring is romantic, and some of the bottoms are so pretty you might not even want to wear a top. (We said might!)


(Image credit: @juilletswimwear)

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Midsommar Swim

Designed by Rachel Nosco, L.A.-based swimwear line Midsommar adds unique details like bows and surprising colors to its suits, making bloggers and fashion insiders alike clamoring for more of these adorable sets.


(Image credit: @midsommarswim)

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Rye is a swimwear brand that recently caught our eye as some of the biggest fashion e-comm sites started stocking the bright suits, including Net-a-Porter and Moda Operandi. Each suit is more colorful than the next, with either a pattern or trim that will make any vacation 10 times more festive.


(Image credit: @ryeswim)

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Hunza G

Hunza G is a London-based brand inspired by the '80s, which you can see notes of in the crinkle fabric and dramatic peplums. Every Hunza G suit is fun—and if you ask us, that's exactly how bathing suits should be. 


(Image credit: @hunza.g)


Designed by fashion influencer Peace Love Shea, Same swim is handmade in Los Angeles and, naturally, makes for killer Instagrams. When it comes to Same, you can be guaranteed bold colors, fun trimming, and that little something special no other suit has. 


(Image credit: @same)

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Honestly, Asara's site says it all: "Dedicated to those that sprint on the beach under the moonlight, to those that aren't afraid to spill a little wine on their dress from dancing all night, and to those who are continuously searching for more, we present to you Asara Swim."


(Image credit: @kndlsargeant)

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Now, when all your friends come running to you asking where to buy the coolest swimsuits, you'll have more than enough answers for them. Are you ready for it?

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.