Believe Me, This Is What Not to Buy During the Holidays

It's extremely tempting to shop during the holiday season, with major sales seemingly everywhere you turn. But as tempting as these discounts and marketing gimmicks can be, all that glitters is not gold. There are certain categories whose prices are nowhere near their lowest in December and are much smarter to wait on if you want to ensure the best deal possible.

After some extensive googling, I've discovered four things you should not buy during the holidays, as you're guaranteed to pay more than at other times of the year. Keep reading to find out the worst things to buy during the holiday season.

1. Jewelry

According to experts, fine jewelry sales peak in late January, so you're best off waiting until after the holiday season ends to score the best deals. 

2. Winter Clothing

As tempting and seasonally appropriate it may seem to buy winter clothing around the holidays, it's actually smartest to wait until the end of the season to shop. The end of January/early February is when winter pieces start to go on sale, as retailers make room for their spring inventory, so if you wait, you can buy the beautiful coat you've been eyeing at the cheapest price and still have plenty of time to wear it. 


Izabel Goulart street style


Photo by Marc Piasecki/GC Images

I'm guilty of buying luggage around the holidays myself (holiday travel!), but early springtime is when you'll save the most money on your purchase. March is when you'll find deeply discounted luggage, as it's after all holiday travel is finished but before people start heading off for their summer vacation plans. 

4. Perfume

It's no surprise that winter holiday season and Valentine's Day are the highest selling periods for fragrances, so you'll find the best deals toward the end of February. Once retailers finally put their perfumes on sale, you'll end spending significantly less than you would in December.

What to Buy Instead

It's always safest to purchase items you were planning on purchasing anyway, regardless of the time of year or sale price—things like denim, activewear, cosmetics, etc. Late summer and fall items are also more likely to be on sale during the holidays since it's the end of that season, so you're likely to get them at a great price. 

Whether for yourself or as a gift for someone else, Byredo's iconic candles are always a good purchase. 

Give the gift of a calm, hydrated complexion with Caudalíe's facial spray.

Basically a professional massage at home, Theragun's handheld massager is a godsend for sore muscles and would make a good investment purchase at any time of the year. 

The holidays are the perfect time to stock up on activewear. Just in time for your fitness resolutions.

Get ahead on your 2020 wedding guest outfit planning. 

This bag looks significantly more expensive than it is. 

The perfect gift for your favorite jet-setter.