30 Winter Coats That Understood the Chic-But-Affordable Assignment

When it comes to adding new items to our wardrobe, none go through the same level of scrutiny that we put coats through. We want them to be versatile, look good, feel good and elevate whatever we choose to wear underneath. That's a lot. Throw adhering to a budget into the mix, and it might sound like you're setting yourself up for failure—that it would be impossible to find a coat that ticks all of these boxes. Thankfully, I've always liked a challenge. 

Call it stubbornness or overconfidence, but I was sure I could find at last a handful of coats that fit the above brief—and, when I put my mind to it, I found 24 of them, which I've outlined for you below. My edit features coats that understood the assignment. Chic without being bank account–busting, every coat you see before you comes in at £250 and under. Of course, I can't ascertain or assume what you see as being "affordable”—that term means very different things to different people—but I did make a conscious effort to include coats at every price point; further proof that you needn't spend a fortune to get your hands on some exemplary outerwear. 


(Image credit: @aida.bdji)

From affordable coats I keep seeing on Instagram to the styles I'm personally coveting, scroll on to see the 24 best winter coats under £250 on the market right now. 


Next Up: These 12 Influencers Just Found the Most Expensive-Looking High-Street Coats

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.