I Fell Down an Urban Outfitters Rabbit Hole—Here Are 26 Items That Caught My Eye

As a fashion-centric writer, I spend a lot of my waking hours online shopping. While I would prefer to consider my time spent scrolling through pages of new arrivals as strictly "research," I'd be lying if I said I didn't have a tendency to add a few things to my cart every so often. Which is how I ended up spending a little over two hours on Urban Outfitters the other day followed by a whopping 26 items sitting in my cart. What started out as a curious dive into Urban's newest arrivals resulted in having 42+ tabs open on my web browser. I figured that any collection that made me impulsively click on the shopping-cart button for so many items is worth sharing.

So to justify my hours-long tumble down an Urban Outfitters rabbit hole, I'm now penning a story about it. (Guess I've never outgrown my old mall-crawl.) Unlike many of its counterparts, UO is always keeping up with the ever-changing fashion landscape. Urban is also a great resource for discovering up-and-coming indie designers. However, the real purpose of this story is to showcase the spring goodies I can't stop thinking about. Keep scrolling to see all of the new spring arrivals that I instinctively know are worth the buy.

Up next, the six spring trends worth buying from Nordstrom.

Contributing Editor

Ray Lowe is a contributing editor for Who What Wear. She's spent the last decade living in New York, but now that she professionally works from home, she's slowly been going back to her roots by splitting time between NYC and L.A. A year ago, she left a four-year stint as a fashion editor for Refinery29 to explore the freelance life. Nowadays, she does just about everything from penning online articles (for Who What Wear, Refinery29, Elle, Cosmo, and many more) to writing scripts, styling, and finding ways to fuse her love for both Disney and fashion. Her main beat is fashion (trends, emerging brands, affordable finds, you name it), but you may find her dropping in with a beauty story every now and then. As for her personal style, she'd best describe it as a balanced blend of basics and contemporary trends, often with a dash of Mickey Mouse thrown in for good measure. In her spare time, she can be found coddling my pets (a French bulldog and a rescue cat), curating travel itineraries for her friends, scrolling through Instagram for up-and-coming brands, and watching so-bad-they're-good films.