Every Cool On-the-Rise Brand to Know Now, According to Our Editors

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(Image credit: @annarvitiello)

As editors for Who What Wear, our job is to stay on the pulse of new brands that are bubbling up in the fashion world. There are plenty of exciting talents popping up all of the time, and we love learning about them to share with readers. Curious to find out which cool fashion labels are catching the eyes of team Who What Wear, I asked our editors which on-the-rise brands they’re most excited about right now.

Ahead, our editors are weighing in about the very best emerging brands to know about. From labels designing the best affordable handbags to jewelry designers that feel truly unique to labels trickling in from spots around the globe like South Korea and Barcelona, these are the 20 coolest on-the-rise fashion brands to get on your radar right now. Go on to shop our edit of pieces that will stand apart from the rest.

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A.W.A.K.E Mode

Marina Moscone

ESSE

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The Sant

Tach Clothing

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Pushbutton

Salondeju

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Wardrobe.NYC

SLVRLAKE

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Luiny

Beepy Bella

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IMAGO-A

Low Classic

Bevza

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Loulou Studio

Olivia Rubin

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Berta Cabestany

Emily Levine

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Andersson Bell

Bite Studios

Next, shop for 25 under-100 fashion finds that look like they're over $1000.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.