As editors for Who What Wear, our job is to stay on the pulse of new brands that are bubbling up in the fashion world. There are plenty of exciting talents popping up all of the time, and we love learning about them to share with readers. Curious to find out which cool fashion labels are catching the eyes of team Who What Wear, I asked our editors which on-the-rise brands they’re most excited about right now.
Ahead, our editors are weighing in about the very best emerging brands to know about. From labels designing the best affordable handbags to jewelry designers that feel truly unique to labels trickling in from spots around the globe like South Korea and Barcelona, these are the 20 coolest on-the-rise fashion brands to get on your radar right now. Go on to shop our edit of pieces that will stand apart from the rest.
Though A.W.A.K.E Mode has been around since 2012, it landed on my radar recently. The designers have a distinct take on shirting and tailoring with signature details that carry through the collection. I just ordered this cutout turtleneck, which feels like a fresh take on the fall staple.
Marina Moscone was one of the most talked-about shows during NYFW, and it's easy to see why. Her collection offers an elegant yet modern take on everything from suiting to draped satin dresses with refined designs that can take you everywhere from the office to a wedding.
Australian label ESSE designs updated takes on tailored closet essentials like shirting, suits, and knitwear. With details like voluminous sleeves and tapered waist silhouettes, the brand offers pieces that will allow you to build a wardrobe of sophisticated fashion essentials.
"Korean-based brand Pushbutton has been on the rise now for a few seasons and is finally starting to feel extremely established as you can now shop the brand everywhere from Shopbop to Net-a-Porter. Come to the brand for statement-making pieces that feel extremely one of a kind."
"I'm a sucker for good basics, which is why I become more and more impressed by Wardrobe.NYC with every new drop. Few brands can take something as common as a blazer or denim skirt and actually find a way to make it better the way its founders have, so I'm looking forward to seeing what's next."
"Despite only launching last year, SLVRLAKE denim has already made its way into all my favorite retailers and is putting out all the jeans I want to wear right now. For fall, I especially have my eyes on this cargo-inspired pair. They have the utility feel but are not too bulky, so they're still super flattering."
"When I met Isabella Lalonde, I was immediately taken by her personal style. Check out her Instagram for proof. So, when she launched a whimsical jewelry line, I wasn't surprised when Vogue immediately did a huge profile on it. She was kind enough to send me a piece, and every time I wear it I feel like a more ~*~interesting~*~ version of myself."
"Low Classic is an emerging South Korean label whose tailored blazers, loose trousers, and leather staples immediately caught my eye. Each piece has a timeless—but never boring—quality to it that together make one of the coolest capsule wardrobes in existence. I already own a pair of their trousers, but I might just have to add these faux-leather cargo pants to my closet next."
"You may already be familiar with the Parisian influencer Chloé Harrouche for her unmistakably chic outfits on Instagram, but the street style star has also launched her own line of knitwear—Loulou Studio. It's made up of comfortable, chic neutral-hued sweaters and cardigans that will be a forever classic in your wardrobe."
"If you're looking to boost your mood, then Olivia Rubin's colorful array of dresses is your sartorial solution! The British native and Central Saint Martins graduate is known for her signature graphic prints and bold colors that will unquestionably garner all the compliments."