Zara's New Dresses Are Shockingly Pretty—29 You'll Regret Not Seeing


(Image credit: Pictured: Zara Tie-Dye Print Asymmetric Dress, £56)

I check Zara's app as much as I check Instagram, which is dangerously often. One part work duty and one part passion project, my obsession with seeing each and every new thing that's added to the app has a lot of benefits—one of which is spotting all of the best arrivals before they sell out. As someone who knows all too well how swiftly items disappear off Zara's shelves, I can tell you with certainty that the dresses I just discovered will not make it past next week. 

If you want to be one of the lucky ones who gets their hands on the prettiest selection of dresses I have ever seen grace the retailer's website, you'll have to act fast. From neutral dresses that will go with absolutely everything to trendy cutout styles that all of your friends will wish they owned, the 29 dresses ahead are guaranteed to impress. Keep scrolling to see them all. 

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Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.