Investment Buys
The best shopping picks in Autumn/Winter 2025 for investment buys, compiled by our editors to help you create the perfect outfit for any occasion.
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I'm a Fashion Editor—These 9 Items From The Row Are Truly Worth the Investment
They'll never date.
By Emily Dawes
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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It's True: These Classic Loafers Are Still Top of Fashion Peoples' Wish Lists Year After Year
And will be for years to come, too.
By Zoe Anastasiou
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Fashion People Have Been Wearing This Knit for 6 Years—It's Still the One
A forever buy.
By Emily Dawes
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Trust Me: This Elegant, Anti-Trend Handbag Brand Is About to Be Everywhere
And it's celebrity-approved.
By Florrie Alexander
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The Very Best London-Based Fashion Brands to Know, Love and Wear Forever
Cool Britannia.
By Remy Farrell
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Toteme Discounts Are Rare, But I've Found So Many Elegant Sale Buys Under £500
Including *that* striped jumper.
By Emily Dawes
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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Not All Luxury Buys Are Worth It, But I've Found 19 New-Season Items That Absolutely Are
New Year buys to treasure forever.
By Florrie Alexander
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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This Elegant Watch Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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I'm 50 and Have Finally Worked Out My Perfect Capsule Wardrobe
Feel free to copy it.
By Bébhinn Campbell
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So Many Chic People I Know Own This Whistles Jacket—Now It’s Back in Stock
A total classic.
By Emily Dawes
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I Like to Support Small Brands—These Are the Beautiful Pieces I'm Considering Gifting This Valentine's Day
Spread the love.
By Avalon Afriyie
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30 Toteme, Khaite and The Row Winter Staples That Are Actually Worth the Money
Genuinely timeless.
By Emily Dawes
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Prepare Your Saved Folder—These 10 Instagram-Famous Buys Stopped Me Mid-Scroll
Double tap–worthy pieces.
By Remy Farrell
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Dainty Jewellery Is Lovely, But These 6 Statement Pieces Are in a Different Style League
The bigger the better.
By Maisie Bovingdon
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Attainable Luxury: 17 Designer Bags That Are More Affordable Than You'd Think
Your wardrobe and wallet will be pleased.
By Florrie Alexander
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9 Classic Forever Handbags That Will Never Go Out of Style
You'll be friends for life.
By Emily Dawes
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This Classic Leather Tote Might Be the Most Useful Item You'll Ever Buy
I always recommend it.
By Emily Dawes
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The Ultimate Guide to the Best Designer Items to Invest in Now and Forever
The dream wish list.
By Remy Farrell
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Only Very Sophisticated Fashion People Are Wearing This “Old” Yet Deeply Luxurious Jewellery Trend
The ultimate status symbol.
By Remy Farrell
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I'm a Fashion Editor, and These Are My All-Time Favourite Handbag Brands
If only I could have them all...
By Hannah Almassi
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The 10 Best Chloé Handbags to Invest in Now (and Carry Forever)
They're just so beautiful.
By Humaa Hussain
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And Now, the Complete Guide on How to Buy an Engagement Ring (With Zero Stress)
So you can say, "They did good."
By Ana Escalante
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If You’re Looking for a Forever Coat, This One Is Always a Wise Investment
No regrets here.
By Emily Dawes
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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Toteme's Camel Coats Are Still Winter's Cult Buy—Here's Why They're Worth It
A wardrobe staple.
By Remy Farrell
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Dress Season Is Here! 20 Chic Styles You Can Wear Now and Well Into 2025
Don't say we don't spoil you!
By Maxine Eggenberger
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From Alexa Chung to Kate Middleton, Almost Every London It Girl Has This Jacket
Such a classic.
By Maxine Eggenberger