This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin

I'm inventing a new historical abbreviation that the entire population, especially the beauty community, needs to become acquainted with: BTT, aka before TikTok. Do you even remember life before TikTok? I really don't. While the beloved social media site has quickly become the go-to platform for, well, kind of everything, it's been especially pivotal for all things beauty. Practically overnight, previously under-the-radar brands can skyrocket to stardom, you can discover the most ridiculous-sounding beauty hacks that are somehow totally copacetic, and you can hear and see no-BS reviews on all sorts of products, treatments, and anything else pertaining to beauty. It's fun as long as you remember to come up for air every few hours or so.


(Image credit: @erin_jahns)

Of course, Sol de Janeiro's best-selling Brazilian Bum Bum Body Cream (£48) was iconic in its own right BTT, but the brand and its slew of wonderfully scented, super-effective products have gained popularity and buzz at warp speed since accruing more and more attention on sites like TikTok. In fact, phrases like "best sol de janeiro products" and "sol de janeiro review" have reached fever-pitch search numbers on Google. So here I am, happy to oblige and give the people what they want! While I've been slathering on the Brazilian-inspired line of gourmand-centric products since the brand's inception back in 2015, I realise some people might want some helpful direction in terms of which products to try first. Below are 17 of my all-time-favourite Sol de Janeiro products, ranked and sorted by category. Yes, even though the brand started out as strictly body care, it has branched out into haircare and fragrance and constantly blesses us with new launches. Keep scrolling!

Body + Skincare:

#1: Brazilian Bum Bum Body Cream

#2: Bom Dia Bright Body Cream With Vitamin C

#3: Beija Flor Elasti-Cream With Collagen and Squalane

#4: Bum Bum Body Scrub

#5: Brazilian Touch Hand Cream

#6: Bum Bum Firmeza Body Oil

#7: Brazilian 4 Play Moisturizing Shower Cream-Gel

#8: Rio Deo Aluminum-Free Deodorant

#9 Brazilian Kiss Cupuaçu Lip Butter


#1: Sol Cheirosa '62 Eau de Parfum

#2: Brazilian Crush Cheirosa '62 Bum Bum Hair & Body Fragrance Mist

#3: Brazilian Crush Cheirosa '68 Beija Flor Hair & Body Fragrance Mist

#4: Brazilian Crush Cheirosa '40 Bom Dia Hair & Body Fragrance Mist

#5: Brazilian Crush Cheirosa 71 Hair & Body Fragrance Mist

#6: Brazilian Crush Cheirosa 59 Perfume Mist Hair & Body Fragrance Mist

#7: Perfume Mist Discovery Set


#1: Brazilian Joia Milky Leave-In Conditioner

#2: Brazilian Joia Strengthening + Smoothing Shampoo

#3: Brazilian Glossy Nourishing Anti-Frizz Hair Oil

#4: Triple Brazilian Butter Hair Repair Treatment Mask

This article was originally published at an earlier date and has been updated.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.

With contributions from