Ask any fashion editor and they'll probably share that their secret to buying expensive-looking knitwear for winter is H&M. For years, the Swedish high-street favourite has been quietly perfecting the art of effortless luxury, producing pieces that look as if they’ve come straight from a premium label—without the price tag to match. Each season, the brand delivers an edit of staples that feel considered, timeless, and perfectly in step with the mood of now.
With the recent drop in temperature, knitwear season has arrived in full force—and right on cue, H&M has unveiled a new collection of cosy yet polished pieces that make braving the chill something to look forward to. From oversized cardigans and turtlenecks to cashmere sets and argyle knits, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season. Expect premium textures, versatile neutrals, and silhouettes that strike the perfect note between relaxed and refined.
Below, discover the edit of styles we’re most excited about this season. Fair warning: narrowing it down to just one may prove impossible.
Shop The H&M Knits You Need to See Immediately:
The tactile finish of the knit will ensure you reach for it again and again.
I adore the high neck collar of this one. Plus, it comes in a series of chic shades!
A luxurious offering.
The thick ribbed cuffs and hem are such nice details.
Is there anything more classic than a cable-knit?
Look for a pop of colour on grey winter days.
Collared cardigans are rising in popularity this winter.
Watch this become the next best-seller.
This whole look is a 10/10.
This new arrival won't stick around for long.
There's something about this shade that feels so high end.
A really striking knit to add to your classic collection.
Loungewear just got chicer.
I can't believe this is under £50.
High v-neck jumpers are a micro trend I'm getting behind this season.
I'm always impressed by the elegant appeal of a scarf jumper.
I adore the matching cosy trousers.