24 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear

Ask any fashion editor and they'll reluctantly share that their secret to buying expensive-looking knitwear for winter is H&M. From oversized cardigans and turtlenecks to cashmere sets and rib-knit dresses, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season. 


(Image credit: H&M; Pictured: H&M Loose-Fit Jumper (£28))

With the sudden dip in temperatures, sweater weather has officially arrived. Knowing that, H&M did us a solid by dropping a crop of comfy sweaters, dresses, and sets, with plenty of covetable options for us to choose from. Shop the ones that I'm most excited about, and don't worry, I won't judge you for snagging more than one. 


This piece was published at an earlier date and has since been updated

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Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.