Summer
Everything you need to know about the biggest summer fashion trends thanks to the Who What Wear editors, serving you shopping guides and styling inspiration for warm weather.
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6 Summer Colour Trends That Always Look Classy and ElevatedThe shades fashion editors love to wear.
By Maxine Eggenberger
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If You're Wearing Any of These 5 Shorts Trends, I Know You're a Fashion PersonJust add trainers or ballet flats.
By Maxine Eggenberger
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From the Archives: 5 Classic Summer Looks That Feel Just as Relevant in 2024Choose your aesthetic.
By Maxine Eggenberger
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Prediction: These 5 Celebs Will Have Invested In These New It Buys by SummerI might be psychic.
By Sierra Mayhew
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7 Summer Accessory Trends Fashion People Are Wearing With Their Favourite DressesIt's going to be a chic season.
By Allyson Payer
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I've Been a Fashion Buyer for Over 10 Years—These Are the Trends to Take Note of This SummerAn expert's analysis.
By Bethany Rowntree
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10 Elevated Outfits Our Fashion Editors Wear on Rotation in SummerTheir go-to looks.
By Maxine Eggenberger
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I Asked My European Mum What Trends She’s Following This Summer—She Said These 7Mother knows best.
By Ana Escalante
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I’m a Shopping Expert–These 5 Pieces Are All I Need for a Chic SummerAn easy, reliable capsule.
By Maxine Eggenberger
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5 Chic Looks That Prove This Y2K Top Deserves a Place In Your WardrobeOutfit inspo incoming.
By Bébhinn Campbell
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The Pretty Trend That Will Make Your Outfits Look Seriously ExpensiveTalk about Instagram-worthy.
By Judith Jones
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The Easy Outfit Combo That I'm 100% Here for This SummerIt's an influencer favourite.
By Joy Montgomery
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6 Small Trends That Will Make a Big Difference to Your Summer OutfitsQuick outfit updates.
By Maxine Eggenberger
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I've Analysed It, and These Are the 9 Pieces French Women Rely On in SummerEffortlessly cool.
By Elinor Block
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Massimo Dutti's Summer Drop Looks Too Good to Be True, so I Test-Drove It IRLMind-blowing.
By Eliza Huber
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I Don't Sail, But TikTok's "Yacht Girl Summer" Is a Look I Can Get BehindReady, set, sail.
By Remy Farrell
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Trust Me—Every French Woman Owns These 6 Summer StaplesTrès chic.
By Harriet Davey
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I've Analysed Everything, and These 31 High-Street Buys Look the Most ExpensiveYou're going to love these pieces.
By Maxine Eggenberger
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"Tomato Girl" Is the TikTok Fashion Aesthetic I Can Finally Get BehindTurns out I've been one all this time.
By Maxine Eggenberger
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Rixo Just Dropped Its Best Collection to Date—Here's Why I'm ObsessedSpoiler alert: It involves Abi Marvel.
By Maxine Eggenberger
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5 Affordable Trends London Girls Are Wearing This SummerAka the coolest outfits for the heat.
By Hannah Almassi
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This Expensive-Looking Trouser Trend Could Replace Denim Shorts This SummerI'm shopping it right now.
By Kristen Nichols
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I Practically Live in This Striped Shirt—5 Outfits I Can Always Rely OnThey're so easy.
By Zeena Shah
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It's Official: "Golden-Hour Makeup" Is This Summer's Most Flattering TrendCelebs love it.
By Kaitlyn McLintock
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The 6 Low-Effort Outfit Ideas Fashion Person Wear That Are Chic and ClassicAll hail low-maintenance style.
By Emily Dawes
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M&S Gave Us the Ageless Trend of the Summer–Now Designers are Following SuitSurprisingly chic.
By Remy Farrell
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5 Effortless Ways Fashion Insiders Are Wearing This Classic Summer Skirt TrendOn and off the beach.
By Bébhinn Campbell
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I Wore Mango Every Day for a Week—These Were My Favourite LooksHint: there's lots of linen.
By Remy Farrell
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9 New-In Totême Pieces Set to Reach Cult Status This SummerGet ahead while they're still in stock.
By Emily Dawes
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6 Influencers Shared Their Holiday Wish Lists With Me–Here Are Their Top Picks*adds to basket*
By Remy Farrell