I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing

Good high-street jeans are hard to find. Trust me—I’ve tried a lot of them. I’m what you would call a jeans person, and I daren’t even admit to you how many I’ve accumulated over the years in my search for the perfect pair. In my opinion, you just can’t beat an outfit that consists of a crisp white shirt or T-shirt and a pair of classic jeans. It’s a timeless, versatile combination that, if you get just right, you can build upon over the years with other items from your closet, depending on the look you want to achieve.

My collection does include some investment designer styles that I swear by—Re/Done’s Stove Pipe and Agolde’s popular Pinch Waist, for example. But I take particular pleasure in the challenge of finding really good jeans on the high street. I have soft spots for M&S’s comfortable styles and Weekday’s high-quality stiff denim, but I’d never really found success with H&M jeans before. That was until this week, when I was tasked with trying on as many of the brand's latest best sellers as I could get my hands on, for research purposes of course—and I came away seriously impressed.


(Image credit: @emilyjdawes)

Honestly, I was blown away by the variety of on-trend cuts that ticked every box from skinny to wide-leg, as well as the fits. Most pairs ran exactly true to size (if they didn’t, I’ve made a note below), with just enough stretch in them to flatter in all the right places. I’m usually a size 10, and I don’t have stick-thin legs, so one of the most difficult things I find when buying jeans is getting the waist to fit snugly without being too tight on the leg. And I have to say, H&M has this nailed.

So if you’ve been searching for a great pair of classic jeans to bolster your collection, keep scrolling to see the six H&M jeans I really rate, and shop them below. 

1. Slim Mom High Ankle Jeans


(Image credit: @emilyjdawes)

Style Notes: Unlike standard mom jeans, which can often be unflattering and baggy in the wrong places, this slimmer design is really impressive as an easy, everyday style. They fit true to size (I took a size 10) and have a nice stretch, too, so you can sit down in them comfortably.


2. Wide High Jeans


(Image credit: @emilyjdawes)

Style Notes: I have to say I fell hard for these jeans, and it’s no surprise they’re one of H&M’s best-selling styles right now. I’ve been searching for the perfect wide-leg, full-length jeans for a while, and I think I’ve finally found them.


3. Slim High Ankle Jeans


(Image credit: @emilyjdawes)

Style Notes: If you’re a skinny-jean fan looking for an update, I’d suggest the slim high-waist pair, which is a super-flattering, figure-hugging style that still has a slightly looser ankle for wearing over ankle boots or with flats and loafers for spring.


4. Straight High Jeans


(Image credit: @emilyjdawes)

Style Notes: The best thing about these straight-leg jeans is how versatile they are. You could easily dress them up with a blazer or down with chunky boots and jumpers.


Up Next: If You Thought These 24 H&M Items Were Designer, I Wouldn't Blame You

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.