Articles by Jessica Baker | Who What Wear UK

Jessica Baker has 16 years of experience in the digital editorial fashion and entertainment space. She is currently the Executive Director, Entertainment at Who What Wear where she ideates, books, writes, and edits celebrity and entertainment features. She joined Who What Wear in 2010 as an Assistant Editor writing about fashion and celebrity trends while working as an assistant to co-founder Hillary Kerr. As the brand expanded to produce more content for the website, she became Who What Wear's first Managing Editor overseeing a growing team of editors. With a passion for celebrity and entertainment content, she later moved into the Entertainment Director role where she spearheaded the brand's original celebrity content and monthly cover stories, including notable bookings with Florence Pugh, Megan The Stallion, Sabrina Carpenter, Kaia Gerber, and Keke Palmer. Prior to Who What Wear, she interned in the fashion and editorial departments of Santa Barbara Magazine, C Magazine and Vogue in Los Angeles. Born and raised in Southern California, she graduated from the University of California, Santa Barbara with a degree in Communications.