My Self-Control Is at an All-Time Low—I Blame the 30 New Items in My Cart


(Image credit: @aniyahmorinia)

Maybe it's because NYFW is right around the corner, or maybe it's because I'm mentally preparing for fall, but I just can't seem to stop shopping. What's a girl to do when her 9-to-5 involves browsing the latest and greatest for stories, and her 5-to-9 involves doing the exact same thing for fun? (This is not my best excuse, but let's roll with it.) Needless to say, my self-control is lacking at the moment, so I figure the only practical next step is to share the items that have made me absolutely lose it. Not only are these pieces insanely good, but they're all shoppable and waiting for you below. I'm talking statement jackets, internet-famous beauty products, and closet staples you'll find yourself reaching for time and time again. But no more spoilers. If you're ready to potentially lose your self-control but fall in love with some dreamy new items, just keep scrolling.

Next Up: I Low-Key Shop For a Living—30 Items I've Been Freaking Out Over Lately

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).