I Low-Key Shop For a Living—30 Items I've Been Freaking Out Over Lately


(Image credit: @elizagracehuber)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Though I spend most of my day looking through products—read: shopping—for stories, it's not everyday that I actually buy any. In reality, my personal shopping habits are pretty low-key. But sometimes, mostly around the beginning of a new season, a little devil appears on my shoulder that won't let up until a dangerous buying spree ensues. And with fall's arrival just over the horizon, I bet you can guess where that devil is located right now.

You see, even I, who resists the temptation to buy clothes, shoes, and accessories on a daily basis, can't deny myself when every single retailer is marketing hundreds of new arrivals, all of which seem like just the ones I need. What I can do, though, thanks to years of training, is narrow down my wishlist to a somewhat reasonable number. Ahead, see which 30 items made the cut. And hey, while you're at it, relieve me of my own shopping guilt by indulging a bit too. 

Next up: Mango's New Arrivals Are Beyond Good—11 I Tried On IRL and Immediately Fell For

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.